• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

With reference to Google and/or other business you have studied to what extent does the culture of the business determine its ability to maintain competitiveness?

Extracts from this document...


Exam Question: Employees at Google enjoy a creative, relaxed and innovative culture. The open offices, informal structure and entrepreneurial culture help to create a fun working environment. With reference to Google and/or other business you have studied to what extent does the culture of the business determine its ability to maintain competitiveness? (40 marks) A culture of a business is the value attitudes and beliefs of the people working an organisation that controls the way they interacted with each other and with external stakeholders groups. I believe a strong business culture can help maintain a company competitiveness. As a business culture can act as a support for a company brand image and reputation. For example, Body Shop had a distant ethical culture which supported the business brand image and relationship with customers. ...read more.


For example, Google have an entrepreneurial culture, this encourages staff to take risk and come up with new ideas. This allows Google to be innovative and competitive as they are consistently investing in new business ventures. However, Microsoft uses a power culture this is when a business concentrate power among only a few people, yet Microsoft is still able to maintain competitiveness. This shows that the culture of a business does not affect its competitiveness. As Google and Microsoft have very different cultures and compete in the same market yet both achieve similar levels of competitiveness. This implies that other factors must affect a business competitiveness. Such as, the market condition, economic condition and competitors. Woolworth failed due to the recession as this overpowered the culture of the business. ...read more.


Improving a company culture and employees experience at work will in turn improve a business profitability and competitiveness. In addition by having a culture that complements your business brand image will enhance it USP allowing it to be more competitiveness as it standout to consumers as unique. Nevertheless, culture cannot solely determine its ability to maintain competitiveness a business has to consider external factors too. Such as the market condition, economic condition and competitors. Many businesses have not been able to be competitive or survive in the recent recession such as, Woolworth and HMV as they weren't getting enough sales to cover their cost. In addition stores like Habitat were not able to compete with cheaper competitors like IKEA forcing them into liquidation. This shows that a business culture does not in isolation determine it ablity to maintain competitive. ?? ?? ?? ?? Gaby Katten ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level People & Operations Management section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level People & Operations Management essays

  1. Marked by a teacher

    Roles and Responsibilities of Staff Members at McDonalds.

    5 star(s)

    certain religions, different sex's, different sexualities, with disabilities, race, age, appearance and many more. By trying to offer fair opportunities to all applicants for a job role the interviewee who is two different people (manager and assistant manager) always ask the same questions to all the applicants, look out for

  2. Marked by a teacher

    Working in a business environment

    5 star(s)

    1.4 Describe ways in which it is possible to learn from others at work. As technology and the way we think and do things is constantly changing, there is always room to learn in the workplace. One possible way is through asking for someone's help and them offering it with

  1. Presenting Business Information

    This type of information helps the company to know what their customer needs and wants are and by providing them with good quality products at cheap prices. For example if business sales been decreased for a year, business can easily assess why this has been the case.

  2. Teamwork. There are several reasons why a business may organise their staff into teams. ...

    Negotiating with others: Sven made this statement to his critics; "I know there are people who don't want me here, and I am sorry for them. But if people have an opinion about me, I try not to respond."

  1. The main aim of this research is to evaluate the information on the human ...

    It also considers relationship between administration staff and managers and with specific responsibilities of human resource management officers are charged i.e. training officers. Once planning process aspects are created, then human resource management key areas are addressed and its mapping is initiated.

  2. AS Btec business. Report on understanding how businesses operate.

    CAFOD's objective is to provide people who are suffering with enough shelter, food and clean water. They do this by using the funds they gather from donations and purchase the essential needs and distribute it to those who need it.

  1. Business Environment

    Instead of going through all these you can try to retain the staffs you already has so that person is already know the company's style and people so it will be easier for him to work/deal with things. It is good for the company image and reputation to promote people within the organisation.

  2. Business Laws - Consumers rights, Credit and Intellectual Property notes

    The Barrister just need to prove that the product was defective and that defect caused him harm. The defendant (White Warehouse) can also reduce or eliminate his liability if he can show that when he first supplied the product the state of scientific and technical knowledge was not such that

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work