Mcdonalds Marketing Mix

The Marketing Mix and Its Constraints McDonalds - the marketing mix is applied to products in McDonalds in many ways: McDonald's are looking at different ways of saving energy and the planet. One way was that they collected waste from eleven of their restaurants where it was later collected and recycled to produce electricity for local buildings. A McDonald's spokesman said the experiment had cut its carbon impact by fifty four percent in Sheffield. Mc Donald's became the first fast tune chain serving coffee from ethical sourced growers. The deal for the fair trade coffee from South and Central American farms has been certified by the rainforest alliance. Product: Menus give customers a choice of what they want to order/eat. Therefore McDonalds develops menus on what customers want to gain maximum profits. The company gains such information after going through the process of market research. However the customer's requirements change over time. To keep customers happy and the company up to date with customer's needs and wants, the company should monitor customer's preferences. In order to meet these changes, the company introduce new products and phase out old ones, this will continue over time. The company know that items on the menu will vary in popularity. Their ability to generate profits will vary at different point in the products life cycle. All products

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Cadburys Aims and Objectives

Welcome to Cadburys, we are a very successful business. We currently have 59,000 employees working at Cadburys. This is a small introduction into our business, the new aims and objectives we have and would like to include you with us in helping the business grow and meet its aims and their objectives. This two-page document explains our aims and objectives and how we intend to meet them. Cadburys Aims and Objectives Aims Objectives Deliver superior shareowner performance -This aim was made to help Cadburys to deliver superior return to their shareowners. This will be done by increase in business performance. Cadburys measure shareowner returns by looking at the total return on their shares, or TSR (share price growth plus the value of reinvested dividends). Delivering superior business performance. In 2008 and 2009 we are hoping to increase our sales by another 5%. Execute Fuel for Growth and focus on Free Cash Flow - Our Cash Flow for the year was £200m, down from £400m we aim to raise it to 400m again. Profitably secure and grow regional beverages share. -This aim was made for Cadburys to increase the product that they supply all over the globe so that they can increase market share. Invest, innovate and execute - In the UK, there have been a increase of the rate of innovation and our marketing spend in the second half of the year with the creation of new

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ASDA's Ownership

Task 1: Business ownership ASDA's Ownership A). ASDA is a public limited company, which is also known as a PLC. An American retailing company called WAL-MART owns ASDA. Its shareholders own the company and this causes the ownership to constantly change, as the shares are constantly bought and sold. Most of the companies' shareholders are generally, old aged pensioners, banks and insurance companies. Before a PLC can be launched, they must have £50,000 or more and it must have a good financial record and, there must be enough people interested in buying shares in order to have a successful floatation. Floatation is when a company is on the Stock Exchange and is then launched to the public. WINES PLUS' Ownership Wines Plus is a partnership and is run by its owners. A partnership can be of a maximum of 2-20 people. The partners of the business share the responsibilities and risks of the business. Usually, if the partners have different skills, this provides the business with greater aspects as a different range of services can be offered and more profits can be made. Also, in some partnerships, there are also some sleeping partners. These are people that invest money into the business and receive a share of profits made but they don't have a say of how the business should be run. Before starting the business some partners sign a deed. This deed is called the Deed Of

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Analyse different types of business information and their sources. Examples from Drayton Manor

Analyse different types of business information and their sources. Verbal information: Verbal communication can either be done face-to-face or over the telephone. The best way to communicate is face-to-face because there is less space for misunderstanding and it allows for verbal and non-verbal messages. The advantage of using verbal information is it's easier to communicate verbally than any other way because you get to understand every detail that is being spoken by the other person and speech enables complex ideas to be expressed and discussed. Some people find talking is the most comfortable method of expression. For example, Drayton Manor communicates with their staff verbally at a staff meeting about the new plans for the business and the changes that is happening and this is an advantage because the staff get to ask questions about the changes and they can get there opinions across about the plans. Also the employee will feel appreciated by the employer if they are being listened about their opinions which can lead the employee to stay in the business but the disadvantage is if Drayton Manor makes decisions about the improvement of the theme park without the employee's knowledge then this can lead for the employee to resign the job. The disadvantage of using verbal information is that it's not always possible for Drayton Manor to meet in person because with the

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I have identified different types of ratios using financial information from the company named First communication plc. I have identified how these ratios help the user to understand the financial position and performance of the business.

Introduction Ratios are useful because they briefly summarise the result of detailed and complex calculation. Ratios evaluate financial condition and performance of a business concern. However ratio simply means a comparison of one figure to other relevant figure. Ratios is used by internal stake holder such as managers, where they assess performance of individual branches, they monitor year to year performance, analyse relationships between revenues and expenses and so on. It is also, used by employees whereby they use it to negotiate wages and conditions, assess security of firm and therefore own a job etc. It is also, used by external stakeholders such as customers and creditors. Creditors assess security of the firm and decide on credit terms offered Liquidity ratios Liquidity ratios provides information about the company's short term financial circumstances, this states the extent to which a firm is able to pay off its debt therefore, it will measure whether the business has enough money to pay its bills. current ratios = current assets current liabilities = ratio Most of the short term creditors would prefer high current ratios as it will reduce their risk. Shareholders may prefer a lower current ratio so that more of the firm's assets are working to grow the business. First communication plc liquidity ratio 2008

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Evaluate the strategies that a business can adopt during a recession

Evaluate the strategies that a business can adopt during a recession A recession, two negative quarters of GDP in an economy, is inevitably going to lead to a business getting less customers. Its overhead costs will be the same, but its unit costs will be higher because it will not be producing as many products but will still have these fixed costs. This will make the business less profitable in the short-term and so strategies must be implemented to try to improve the business's short-term and long-term prosperity. Such strategies might include improving its cash flow position, downsizing, decreasing its costs, decreasing its gearing and managing its receivables and payables more carefully. A strategy of improving cash flow will involve many aspects. They will need to decrease their fixed costs so that their unit costs will decrease and it will be easier to make a profit in the difficult economic climate. This may involve selling off excess machinery or ordering less inventories, or it may involve increasing its operational efficiency by holding less inventories and thus lowering its storage costs. Ultimately, improving its cash flow will enable the business to remain more liquid in hard times, where investors (e.g. banks) will be less financially lenient, in the way of loaning money to businesses, during a recession. Thus it is more crucial than ever for a business to

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Factors of Labour turnover There are many factors could cause the high level of labour turnover and absenteeism

Motivation is the incentive to work; therefore having a motivated workforce is essential for most businesses. In addition, human resource becomes one of the most important resources an organization needs to succeed in business. Nowadays, almost every organization in every industry faces the high labour turnover and absence problems. Factors of Labour turnover There are many factors could cause the high level of labour turnover and absenteeism which is employees dissatisfaction and low morale on their work can typically be linked to low morale and poor work quality eventually lead to increasing absenteeism and turnover. Employees prefer to work in an environment which is suitable to them. In addition, employeer dissatisfaction on account of insufficient wages leading to move to competitors. Relationship is an important factor because good relationship with their immediate superiors induce employees to stay with the organization. Among some workers who considered more important that career advancement, which is the relationship with their manager or coworker. and when work training are not being met, they are look for a new job than when their salary and benefits are poor. Factors of Absenteeism Although each individual absence reasons are different, employeers absent generally may be occur due to the poor health of the employee. Also, they are influenced not just by

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Business resources D1

D1, Evaluate how managing resources and controlling budgets can improve the performance of a business. If a business manages its physical and technological resources well this would the performance of the business it will give Sainsbury the full benefits of the resources. If Sainsbury manages and controls its budgets effectively then it can improve the performance and success of the business. If a business manages to maximise it income and minimise it cost then it would improve the business profits level which would improve the business performance. If a business manages it cost and budgets properly by purchasing the right stock level which it needs and knows it would sell with a specific period of time then this means that the business would benefit by making substantial sales revenue from those stock as a result. Another benefit is that the business would be saving money from the space needed to hold the stock in the stockroom. Another benefit would be that the business would be making good profits level from the sales. This would improve the performance and success of the business overall. If a business manages its costs efficiently then it would improve the success and performance of the business. If a business employs the right amount of workers it needs then it would reduce the cost of the business. Another benefit if the business employs the right amount of staff

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Business information and communication at Tescos.

Section A: different types of business information, their purposes and sources. In this section of the handbook I should address the following tasks: Task 1 - Outline the different types of business information used by the organisation (p1) Task 2 - Describe the purposes of the information you have outlined in task 1 (p1) Task 3 - Describe the sources of the information you have described in task 1 (p1) Types of information Example Description Purpose Source Verbal/oral Face to face and telephone Team meeting Planning on how to improve in the company and activities to be done Human resource department Written Letter Report Writing to plan an appointment to discuss issues about the company Informing future developments on how to improve the company financially Finance department Screen-based TV Computer Advertisement Communication sales promotion Marketing Web-based Internet Website Informing future development and communication sales promotion Finance and marketing department. Multimedia Web pages Magazine Bill boards Fliers Posters Financial accounts, Monthly magazines Inviting support for activities. Updating information Strategic development Finance department Government Electronic methods of communicating business information In this section of the handbook I should describe the electronic methods of communication which is

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Diversification case study. Reasons why GSK diversify

Diversification Introduction Diversification is the process of entering new business markets with new products. Companies diversify either by acquiring already existing businesses or by expanding their own businesses into new markets and new areas of production or service. Firms may choose to diversify for two reasons. Diversification may benefit the firm's owners by increasing the efficiency of the firm. Also, diversification decisions may reflect the preference of the firms' managers. Reasons why GSK diversify GSK is a pharmaceutical giant, with an estimated seven per cent of the world's pharmaceutical market. One of their key strategies is to diversify their business to create a more balanced product portfolio and move away from a reliance on traditional white pill/ western markets Economies of scale and scope Having a wide variety of products will enable GSK to capture a larger market share, and hence more profits. GSK diversify into over-the-counter (OTC) medicines, oral healthcare and nutritional healthcare. Worldwide it is the second largest in OTC medicines and the third largest in Oral healthcare. In Nutritional healthcare it holds the leading position in the UK, India and Ireland. OTC medicines include Panadol, Eno. Oral healthcare products include Aquafresh and Sensodyne. Nutritional healthcare products include Horlicks, Ribena and Lucozade. Economies of

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