Mcdonalds Marketing Mix
The Marketing Mix and Its Constraints McDonalds - the marketing mix is applied to products in McDonalds in many ways: McDonald's are looking at different ways of saving energy and the planet. One way was that they collected waste from eleven of their restaurants where it was later collected and recycled to produce electricity for local buildings. A McDonald's spokesman said the experiment had cut its carbon impact by fifty four percent in Sheffield. Mc Donald's became the first fast tune chain serving coffee from ethical sourced growers. The deal for the fair trade coffee from South and Central American farms has been certified by the rainforest alliance. Product: Menus give customers a choice of what they want to order/eat. Therefore McDonalds develops menus on what customers want to gain maximum profits. The company gains such information after going through the process of market research. However the customer's requirements change over time. To keep customers happy and the company up to date with customer's needs and wants, the company should monitor customer's preferences. In order to meet these changes, the company introduce new products and phase out old ones, this will continue over time. The company know that items on the menu will vary in popularity. Their ability to generate profits will vary at different point in the products life cycle. All products
Cadburys Aims and Objectives
Welcome to Cadburys, we are a very successful business. We currently have 59,000 employees working at Cadburys. This is a small introduction into our business, the new aims and objectives we have and would like to include you with us in helping the business grow and meet its aims and their objectives. This two-page document explains our aims and objectives and how we intend to meet them. Cadburys Aims and Objectives Aims Objectives Deliver superior shareowner performance -This aim was made to help Cadburys to deliver superior return to their shareowners. This will be done by increase in business performance. Cadburys measure shareowner returns by looking at the total return on their shares, or TSR (share price growth plus the value of reinvested dividends). Delivering superior business performance. In 2008 and 2009 we are hoping to increase our sales by another 5%. Execute Fuel for Growth and focus on Free Cash Flow - Our Cash Flow for the year was £200m, down from £400m we aim to raise it to 400m again. Profitably secure and grow regional beverages share. -This aim was made for Cadburys to increase the product that they supply all over the globe so that they can increase market share. Invest, innovate and execute - In the UK, there have been a increase of the rate of innovation and our marketing spend in the second half of the year with the creation of new
ASDA's Ownership
Task 1: Business ownership ASDA's Ownership A). ASDA is a public limited company, which is also known as a PLC. An American retailing company called WAL-MART owns ASDA. Its shareholders own the company and this causes the ownership to constantly change, as the shares are constantly bought and sold. Most of the companies' shareholders are generally, old aged pensioners, banks and insurance companies. Before a PLC can be launched, they must have £50,000 or more and it must have a good financial record and, there must be enough people interested in buying shares in order to have a successful floatation. Floatation is when a company is on the Stock Exchange and is then launched to the public. WINES PLUS' Ownership Wines Plus is a partnership and is run by its owners. A partnership can be of a maximum of 2-20 people. The partners of the business share the responsibilities and risks of the business. Usually, if the partners have different skills, this provides the business with greater aspects as a different range of services can be offered and more profits can be made. Also, in some partnerships, there are also some sleeping partners. These are people that invest money into the business and receive a share of profits made but they don't have a say of how the business should be run. Before starting the business some partners sign a deed. This deed is called the Deed Of
Evaluate the strategies that a business can adopt during a recession
Evaluate the strategies that a business can adopt during a recession A recession, two negative quarters of GDP in an economy, is inevitably going to lead to a business getting less customers. Its overhead costs will be the same, but its unit costs will be higher because it will not be producing as many products but will still have these fixed costs. This will make the business less profitable in the short-term and so strategies must be implemented to try to improve the business's short-term and long-term prosperity. Such strategies might include improving its cash flow position, downsizing, decreasing its costs, decreasing its gearing and managing its receivables and payables more carefully. A strategy of improving cash flow will involve many aspects. They will need to decrease their fixed costs so that their unit costs will decrease and it will be easier to make a profit in the difficult economic climate. This may involve selling off excess machinery or ordering less inventories, or it may involve increasing its operational efficiency by holding less inventories and thus lowering its storage costs. Ultimately, improving its cash flow will enable the business to remain more liquid in hard times, where investors (e.g. banks) will be less financially lenient, in the way of loaning money to businesses, during a recession. Thus it is more crucial than ever for a business to
Diversification case study. Reasons why GSK diversify
Diversification Introduction Diversification is the process of entering new business markets with new products. Companies diversify either by acquiring already existing businesses or by expanding their own businesses into new markets and new areas of production or service. Firms may choose to diversify for two reasons. Diversification may benefit the firm's owners by increasing the efficiency of the firm. Also, diversification decisions may reflect the preference of the firms' managers. Reasons why GSK diversify GSK is a pharmaceutical giant, with an estimated seven per cent of the world's pharmaceutical market. One of their key strategies is to diversify their business to create a more balanced product portfolio and move away from a reliance on traditional white pill/ western markets Economies of scale and scope Having a wide variety of products will enable GSK to capture a larger market share, and hence more profits. GSK diversify into over-the-counter (OTC) medicines, oral healthcare and nutritional healthcare. Worldwide it is the second largest in OTC medicines and the third largest in Oral healthcare. In Nutritional healthcare it holds the leading position in the UK, India and Ireland. OTC medicines include Panadol, Eno. Oral healthcare products include Aquafresh and Sensodyne. Nutritional healthcare products include Horlicks, Ribena and Lucozade. Economies of
Business Culture & Strategy Analysis Of JD Wetherspoon
Business Culture & Strategy Analysis Of JD Wetherspoon Reported by: CHEN LING Assessor: CHEN JING Date: 7th December,2009 Content Page . Introduction.....................................................................3 2. Discussion........................................................................4 2.1 Section 1...........................................................................4 2.1.1 SPELT Analysis 2.1.2 SWOT Analysis 2.1.3 Guide lines 2.2 Section 2...........................................................................7 2.2.1 Shared Values& Taken for Granted Assumption 2.2.2 JD' Culture 2.2.3 Organisation Culture& Behaviour 2.2.4 Culture Comparison 2.3 Section 3...........................................................................9 2.3.1 Strategy theory 2.3.2 Strategy during 1980s and 1990s 2.3.3 Strategy in 21st century 2.3.4 Consider factors before changing strategy 2.3.5 "Business strategy" and "strategic choice" 2.3.6 Considered issues 2.4 Section 4...........................................................................14 2.4.1 Forces for changes 2.4.2 Business ethics leads to changes 2.4.3 Roles played in dealing with changes 2.4.4 Advices 3. Conclusion ......................................................................17 4. Recommendation ..............................................................17 5.
Working in a business environment
Outcome 1: Understand how to respect people at work. .1 Describe what is meant by diversity and why it should be valued. Diversity means that people are valued for their differences, meaning that they are placed in a job that is well suited to them, creating a more productive workforce. An example of this would be having a receptionist that has a bubbly personality, who is always smiling and willing to meet new people, as opposed to a grumpy, antisocial person who does not want to be there. It should be valued as it means everyone can produce their best work and people will work harder at a job they enjoy and are good at. .2 Describe how to treat other people in a way that is sensitive to their needs. To be able to be sensitive to other peoples needs, first you have to work out and decide what their need is, this could be either obvious or less obvious, for example they may use wheelchair. Once you have understood their needs, you need to work out and understand how to treat them. Carrying on with the use of a wheelchair, the employee should not be treated any differently than other employees in the sense that they should all have the same opportunities for progression in the workplace as others, however, to aid them on a day to day basis, it may be polite to hold open a door for them, or ensure that there is ample parking room in place. .3 Describe how to treat other
Unit 4 Business Studies
Unit 4: Investigating Electronic Businesses Introduction In this unit I will be comparing two existing businesses which I will be choosing and in the comparison I evaluate whether they achieve their business aims and objectives of having an online presence. In the second part of my coursework I will be recommending some improvements which are to be made for one of the businesses, and I will also highlight some factors which influence a business to open themselves up to online trading. And finally I will be also designing a new website for a new business and planning the creation of the new website. Electronic business is: "Electronic Business, or "e-business", may be known as a business which relies on an automated information system; today this is done by web-based technology. The term "e-business" was put together by Lou Gerstner, CEO of IBM. The Electronic business methods allow the business to put together their external and internal data together more efficiently and flexibly which allows them to work more closely with their key stakeholders; and to reach the expectations of the stakeholders like customers. E-businesses usually include e-commerce; e-commerce is simple seeks to add revenue streams using the Internet. The internet helps them build and enhance relationships between the business and the key stakeholders being the customers and improve efficiency.
Marks and Spencer aims and objectives
Aims and Objectives An aim of a business is the purpose of the business. The aims are what Marks and Spencer is trying to achieve in the long term. All business has different aims and Objectives that vary in some kind. For an Example Marks and Spencer aim might be to make sure that they make a profit this year. What are Smart objectives? Business also set objectives that are known to be SMART objectives. The meaning of SMART objectives is that the objectives that they set for the company should include being Specific, Measurable, Agreed, Realistic, and Time Specific. Specific: Specific is being specific and stating what the company is aiming to achieve. Measurable: Measurable is setting Objectives that believe that can be measured so that they can decide whether the objective has been achieved. Agreed: When sets their objectives, they must make sure that they get everyone involve within the decision making. The staff must also understand the objectives that the company is setting and the company as whole must agree. Realistic: Marks and Spencer must set realistic objectives that are based on its competitors and the resources and the market. Time specific: Marks and Spencer should state and Specific time in which they wish to have achieved these objectives by so they know what they have to work towards in order to meet that time. "Continue to invest in and grow
Outline electronic and non-electronic methods for communicating business information using examples for different types of audiences
Unit 4 Task 1 and merit 2- "Outline electronic and non-electronic methods for communicating business information using examples for different types of audiences'' Introduction In this assignment I will explain different types of electronic and non-electronic methods and will use different types of suitable recipients to refer to them. I will also explain different types of audiences. Age and attention span Most people who are younger can concentrate for less time whereas older or more educated people can focus or listen for a longer period of time. Younger people respond more to videos, images and PowerPoint presentations, whereas older people can read for a long time such as reports etc. Age, gender and ethnicity To illustrate your explanations, it's a good way to interact with the audience by reflecting on their ethnic background, interest and their experiences. Also draws from the experiences of men and women in a positive ways. Special needs of audience Accessibility Large fonts in leaflets and PowerPoint presentation should be used for people who are partially sighted and colours like green and yellow should be avoided due to visually impaired people. People who need to lip read should be sat at the front so the speakers can face towards them. Some people who have mobility problems, such as wheel chairs need to have enough space to come so therefore chairs along
