Unit 4 D1 Evaluate the appropriateness of business information used to make strategic decisions

D1- Evaluate the appropriateness of business information used to make strategic decisions This report will evaluate the appropriateness of business information used to make strategic decision. This will be based upon marketing and finance. It will also state how the marketing and finance team actually do their research and what they do with it in Marketing Tesco PLC uses requires information for marketing, this is because it will help the marketing department to enhance techniques that will encourage to catch their consumers’ attention and also making them want to purchase the product that they might not need it, they use the information that they have collected to introduce new marketing techniques. Marketing will all occur in the marketing department in the headquarters of an organisation, the marketing team markets all the promotional tactics and research and also analyses. Marketing information will contain things such as budgets, when promotions are taking place, customer’s opinions, trends and fashion trends in the market etc. The advantage of having marketing team in the organisation is that they are able to check and also research which kinds of promotional and advertisement tactics they will have to use in order to attract all consumers and ethical groups in the different geographical areas they operate in the advantage. Marketing team in the headquarters

  • Word count: 1131
  • Level: AS and A Level
  • Subject: Business Studies
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What factors were responsible for the Wall Street Crash?

. What factors were responsible for the Wall Street Crash? There was no single factor responsible for the sudden plummet in values on the US stock market, known as Wall Street. It was more a culmination of two or three major events or problems that built up over time, were not addressed so were able to nurture and course a fatal disaster for America in 1929. The American economy had been doing very well after a boom in 1920, thus the period was called the 'Roaring Twenties' giving an air of riotous fun loud music and wild enjoyment with 'everyone' having a good time because of all the money splashing around. However, after so many years of good living and good business the US public had everything they wanted so they stopped. They stopped purchasing products, they stopped borrowing but above all they stopped purchasing shares. Shares were the main reason for so many people being fairly well off, because they went hand in hand with the "American Dream" or get rich quick philosophy of that time. Shares were an incredibly easy way to make a lot of money in a short space of time. Shares begin with the birth of a new company - since one cannot begin without money the proprietors look for willing investors. Once found these people are given a 'share' in the company and become Shareholders. To get a return on their money invested they can either sell their shares or get a

  • Word count: 822
  • Level: AS and A Level
  • Subject: Business Studies
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What is customer service?

P4 What is customer service? Customer service is when an organisation will provide the customers with a service that is friendly and making the customers feel at home. By the organisation delivering this they will be able to gain and build their customer base and when they achieve this they will have to maintain and keep these customers because without the customers they will not be able to survive in the market. When it comes down to customer service it involves three different stages which are pre, during and post transactional. Pre Before the customers buy the product there are many things which are done so that when the customer does come they will be provided with a excellent customer service. An example of this is employees getting training before they start working with British airways. With any job that is face to face with the customers, the organisation will always provide the employee with a handbook which will include details on what they expect from they employee and how to sort out situations if the occur. In relation to BA they will always send out their employee on training so that when they are working for BA they will know what to do and how to do it also the flights attendants will be trained so that they a will know what to do in an emergency and before lift off they will explain what the passengers will need to do in an emergency. During During

  • Word count: 2049
  • Level: AS and A Level
  • Subject: Business Studies
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What is E-Commerce?

What is E-Commerce? E-commerce is used everywhere in everyday life. It brings the universal access of the Internet to the core business processes of buying and selling goods and services. It helps generate demand for products and services and improves order management, payment, and other support functions. The overall goal is to cut expenses by reducing transaction cost and streamlining all kinds of processes. The Internets worldwide reach helps businesses discover new markets while increasing the speed of access and the speed of transaction. A broader definition comes Elias Awad, author of the book Electronic Commerce 2002. Ecommerce (EC) can be defined in numerous ways: * From a communications perspective, e-commerce is the ability to deliver products, services, information, or payments via Internet such as the Internet and the World Wide Web. * From an interface angle (EC) involves various information and transaction exchanges: business-to-business (B2B), business-to-consumer (B2C) and consumer-to-consumer. * From the view of a business process, EC includes activities that directly support commerce electronically by means of networked connections. Within business processes and b2b are managed by the same networks as that of b2c processes. * From an online point, EC is an electronic environment that makes it possible to buy and sell products, services, and information

  • Word count: 1872
  • Level: AS and A Level
  • Subject: Business Studies
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Will it make a Profit?

Name ___________ Form ____ Teacher ____________ Deadline for completion: 19th February 2007 GCSE Business Studies Coursework Unit 3 Will it make a Profit? Finance coursework Task 1: Knowledge The aim of this coursework is to produce a report investigating the possibility of making a profit for my companies' product. The aim of this coursework is to produce a product that will be successful and make a profit. The company I work for will have therefore have the product manufactured by another company and then sold to the company I work for. The business I work for will have to pay fixed and variable costs. I will be using primary and secondary sources to research the costs involved in running my business for my business expenditure. I will have to plan the cost of e.g. electricity, gas and rent. Also I will be working out how much profit I will be making these entire things will help me make my word report. The finance department will be selling products to another business after buying it from the manufactures. I could sell my product at two different prices, I have researched my product and results show that high street shops are selling my product which is a Sony Playstion portable, for around £100.00 to £214.00. After analysing my product I have come to a decision to sell my product between this range. I will be analysing the break even point, I will be

  • Word count: 1978
  • Level: AS and A Level
  • Subject: Business Studies
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WHY IS IT THAT SOME SMALL BUSINESSES FAIL?

WHY IS IT THAT SOME SMALL BUSINESSES FAIL? It is hard to measure the size of a business. According to The Department of Trade and Industry (DTI), an SME can be described as a business that employs between 0-49 people. However a company such as a Chemical Plant may employ less than 49 people but have a turnover of £20 million. So according to the number of employees, the DTI would class it as a small business. However, according to the level of turnover it could be classed as a large business. The size of the firm is generally measured by the amount employed1. The amount of SME's is forever increasing. There are many reasons for the increase, such as; improved technology, ability to sub-contract part of business and public sector being encouraged to become smaller. There is also Push and Pull factors that help people come to the decision to be self-employed. "Push factors" include people who are unemployed or made redundant decide to venture on their own. This may be simply starting their own window cleaning service. Another "push factor" is the "Pratt factor" this is when an employee finds himself working for someone else less talented and wonders 'why am I working for you?' so decides to start up on his own. The amount of SME's is forever increasing. There are many reasons for the increase, such as; improved technology, ability to sub-contract part of business and public

  • Word count: 2253
  • Level: AS and A Level
  • Subject: Business Studies
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