Analysis of Johnson Music

Authors Avatar

Matthew Malloy        Bolton Sixth Form College        32115

8417

Analysis


Background of company

Johnson Music (JMusic) was founded in 1901 at its current premises as a guitar shop. It specialised in trading in old guitars, refurbishing them and selling them on. At first the company had very few customers, but gradually grew. By 1910 the company had reasonable success, and started selling guitars directly from manufacturers. The founder, George Johnson, noticed that some guitar brands didn’t sell very well, and others did. One guitar brand that did sell well was Ibanez guitars. The company gradually started selling more Ibanez guitars, becoming more successful for the company. In 1950 the shop stopped selling all guitars other than Ibanez guitars and became a dedicated Ibanez dealer. The company soon moved on from guitars and started selling more than that, including pedals, amplifiers and bass guitars.

This is how the company currently stands. Johnson music is owned by George Johnson, the son of the founder of the company. Its current location is:

Johnson Music

17 Churchgate

Bolton

BL1 1HU

UK.

The shop has two floors. One floor stores bass guitars and bass amplifiers, as well as bass effects pedals. The second floor stores guitars and guitar amplifiers as well as guitar effects pedals. The shop has two storage rooms: one upstairs and one downstairs. Downstairs stores all bass guitar products and upstairs stores all guitar products.

The shop has had a constant reasonable success and has a steady customer base at present. The company is in no danger of going out of business as it currently stands.

A list of products that the shop now sells includes:

  • Guitars
  • Guitar amplifiers
  • Bass guitars
  • Bass amplifiers
  • Guitar effects pedals
  • Bass guitar effects pedals
  • Other accessories such as guitar straps, strings and plectrums.

The shop only requires a small staff base, with around 8 staff employed, which includes: five salespeople, two stock managers, and a cleaner.


Initial ideas about the problem

In my experience, the way the shop handles sales of products is very inefficient. One major problem is the way the shop handles stock control. All of the shop’s stock control is paper-based, meaning every time a product is sold at the shop, paperwork has to be filled in to keep control of the stock.

A customer can go to the counter and say they want to purchase a guitar, or any other Ibanez products. The process that then follows is time consuming and inefficient. The member of staff has to check if the guitar is in stock. If the guitar is in stock, then the member of staff must then say that one has been sold. If it is the last in stock, they must then check if more need to be ordered in. This involves a lot of needless paperwork.

This means that there are then a lot of needless problems, possibly ones such as:

  • Time consuming for the member of staff conducting the sale, due to the paperwork needed to be looked at and update in the process of a sale
  • Time consuming for the customer as the customer has to wait for the member of staff conducting the sale before he/she can leave the shop with the product they are purchasing
  • Human error can be a problem, with staff possibly forgetting to change the stock levels of products being sold, or possibly forgetting to order more of a certain product in when it has been sold out
  • Searching through paperwork can result in papers being misplaced, and can be hard to find when trying to find a particular document
  • Lots of paperwork means it can be hard to gather statistics about sales easily.


Methods of fact-finding

To develop a solution for a problem in the shop I must first research into the shop and the way they currently work by using a number of fact-finding methods. These could include:

  • Interviews
  • Observation
  • Questionnaires
  • Analysis of documentation
  • Group discussion

Each method of fact-finding has its own advantages and disadvantages. Here are some for each method:

Interviews

Interviews are useful for finding detailed answers and getting in-depth information about particular things. An interviewer can go into an interview with a goal to find out a particular piece of information in detail, and this can be achieved in an interview. There are two types of interview: a structured interview and an unstructured interview. In a structured interview, the interviewer has a set list of questions to ask the interviewee, and mainly the interviewer leads the interview. In an unstructured interview, the interviewer may go into the interview with only a list of guidelines on what topics to ask about, but the interviewee would mainly lead the interview. A disadvantage of interviews is that they tend to be time consuming, which means that the number of interviews that can be held is very limited.

Observation

In an observation, in this particular instance, the observer would go into the shop, and watch how things are currently done. There are two types of observation: an overt observation and a covert observation. In an overt observation the observer would go into the shop and observe while the staff and people being observed in the situation are aware that they are being watched. This would allow for interaction between the observer and the people being observed. An advantage of this type of observation is that when a problem is spotted or if the observer has any questions, then the observer is able to talk to whoever is being observed to find out more information. In a covert observation the observer would go into the shop and observe without the majority of the staff knowing that they are being observed. An advantage of this is that the situation is more natural as people don’t know that they are being observed. A disadvantage of this type of observation is that it is difficult to conduct without employees being suspicious of someone watching them, and also interaction between observer and staff is very limited which means some information may be forgotten about or not noticed.

Questionnaires

Questionnaires contain a list of questions that are answered and then sent back. Questions on questionnaires are generally multiple choice. This limits the amount of detail in the information that can be gained from questionnaires, due to the limited amount of answers that can be given. There is an advantage to having multiple choice questions though, as statistics can be gathered easily from the questionnaire. There are two types of question on a questionnaire, which are open questions and closed questions. Open questions leave a space to allow for an answer to be written in. Closed questions are the multiple choice questions, where the user has to choice one of a number of given choices. This is the type of questions where statistics can be gathered.

Analysis of documentation

Recent documents to do with sales and other things within the company can be looked at and analysed. This allows information to be gathered about the way the company currently runs. A great advantage about this is that if the company’s documents are mainly paper-based then a lot of information can be gathered.

Group discussion

A group discussion involves a group of people who are involved in the situation (in this case, the running of the company) getting together and discussing the way things are currently done, identifying problems with it and discussing a possible solution. An advantage of a group discussion is that everyone can get their views across to everyone else, so everyone’s opinions can be taken into consideration. This way, every aspect of the company can be seen. A disadvantage of group discussions is that one or two people tend to dominate the whole discussion, meaning that the end result of the discussion could be biased towards the leaders of the discussion, and not everyone may get their opinions voiced properly.

Using these five methods of fact-finding, there are a number of things I must find out to identify a problem and a solution. I need to find out how things are currently done, I must find problems in the way things are currently done, and I need to find out what is wanted from the solution.

Firstly, I will contact the owner of the shop to arrange an interview with his staff and make sure it is okay for me to conduct my project.


Letter to initially contact (for samples of originals see appendix)

Mr Johnson,

My friends and I have been customers in your shop (Johnson Music) recently and have all experienced problems in the way sales are conducted at your shop. I noticed that one problem in particular that is quite significant is the way stock control is handled at your shop. My experience in purchasing a guitar at your shop was very time-consuming, and took around 15 minutes once I had first been to the counter for the sale to be complete. The majority of this time was spent searching through paperwork and updating stock levels. I can’t help but think that the rest of your stock control system that customers, like myself, don’t see is very messy.

In my A-level studies at college I have to produce a system that will solve a problem by computerising a situation that is not yet computerised. My proposal to you is that you let me help you with your stock control system by producing a computerised system that will significantly improve the speed of sales, minimise human error in your shop and help you keep track of stock easily.

It is my belief that this will help you and your staff greatly in the long-term. In order to do this, I would need to conduct a series of interviews, questionnaires, look at current documentation, conduct an observation and possibly hold a group meeting with you and your staff. I would appreciate it if you could help me with my project by allowing me to help you with your stock control system, and research into the way your shop is currently run.

Thank you for your time, I hope you will accept my offer,

Matthew Malloy.

Reply

Dear Matthew,

Thank you for being interested in helping me with my shop. I concur that there are problems in the way my sales are conducted, and especially agree that there are problems with the stock control system. After consulting them, my staff also agree that there are problems with the system. I am conscious that my customers may grow weary of the amount of time it takes to conduct a single sale, especially if purchasing more than one product, therefore I will allow you to research further into my company and produce a computerised system to keep track of my stock. I will await your reply for times that interviews and your other research methods to be conducted. I hope you can improve the way sales are conducted at my shop.

George Johnson.

Join now!

My acknowledgement

Dear Mr Johnson,

Thank you for allowing me to research further into your shop. I will do my best to produce a system that will significantly improve stock control at your shop. I will write back to you soon to confirm a time for an interview with a salesperson at your shop.

Thanks,

Matthew Malloy.


Interviews

Contact

Dear Mr Johnson,

Thank you again for allowing me to conduct an interview with an employee at your shop. I am writing to propose that the interview will be held at your shop on Wednesday ...

This is a preview of the whole essay