Implementing New Technology In To A Business

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Part 1- Changes That Organisations Have Had To Make To Their     Activities and Performances due to New Technology        

Activities        

     

Part 1- Changes That Organisations Have Had To Make To Their     Activities and Performances due to New Technology

Activities

Organisations have to adapt their activities to promote their products and acquisition of products and other businesses.

Adapting Sales and Marketing Strategies

Some organisations are now changing the way that they market and sell their products to show their developments in IT. Organisations can now market their product by showing it on search engine results, this is a cheaper way in marketing their product world wide but it might be hard getting the top spot on a search results page.

Business deals can not only be by the phone where people have to be employed, it can now be done by email, over the internet, conferences and video calls. This will allow the organisation to get the product quicker and will generate more business from abroad. This can also reduce the price of the product and this might be passed on to the customer, this will allow the organisation to be more competitive.  

Organisations can use viral marking to promote products. They can put adverts on social networks, were people will send information to another person. This will work well with teenagers who use social networks a lot. Some organisations will partner up with each other organisations to promote each products on their websites.

Organisations can monitor or log sales using specialist software. This will allow them to get a much greater understanding of the impact of products on consumers. They will be able to adapt their product range on demands of customers.  They will be able to do this by looking at feedback through the ordering system.

Adapting New Purchasing Opportunities

The developments in IT have helped organisations to have quicker and easier automated ordering systems. Some organisations use EDI to monitor stock, this helps them to track sales and when they are running low on a product, it will automatically order new stock.

Organisations can change the way they sell their products to see what method is best suited. They could use catalogues which are cheaper then showing your products in shop, but they are still dear to produce, websites could be used and over the phone. Organisations might try to keep products up with the current technology.  

Using New Technology in Customer Support

Some organisations have chosen to use new automated telephone systems, where the user has to select an option for a certain department. This sometimes leads the customer to be on hold, waiting to talk to a member of staff. Customers can get very frustrated and they will go with another company, who do not use automated systems. Organisations sometimes have a website with a FAQ page or customer support page and a contact page. Some Organisations also have a forum on their website, this lets other people with their products help each other out.

Secure Funds Transfer

Organisations will use Electronic Funds Transfer which help to reduces fraud and theft. Customers can use their chip and pin card to buy products which also help to reduce fraud. If a organisations has a online shop they could also use a 3rd party secure funds transfer like PayPal to make payments more secure. It prevent hackers getting in to the system they could use a firewall.

Supply Chain Management

An EDI system could be used by organisations to manage processes and services. It can allow organisations to talk to each other thorough the system; this will make ordering products much quicker.  Outsourcing will let the organisation use a 3rd party to provide the service.

Logistics

Organisations can electronic tracking to see were customers product is, this also helps to improve customer service.  Organisations can use software which is design to plan the most efficient route for deliveries. Organisations can minimize the amount of stock held.  This helps to improve their cash flow. They can link it to their stock control system to make sure that they have enough stock for the demand of a product.

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Integration with Partner Businesses

Organisations can partner up to provide a customer focused service. They will be able to communicate and coordinate their products or services by using an EDI or an MIS. By producing a product or service together, the organisations will be able to attract more customers to the organisations.

Establishing an Internet Presence

It is very important the organisation has a professional looking website. It can be expensive to build a custom built website but a website that has not had much money spent on it can look tacky and will not be the best impression on ...

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