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Introduction

Why is it important to keep customer information confidential? (P6) To prevent companies from using or passing on confidential information to other companies without the permission of the person who the data is about, companies will need to protect the data. With the popularity of the Internet there are opportunities for thieves to steal their personal data. So the government set a law (data protection act) which is used to protect people's rights concerning how data is used and you also have the right to see such information and have any errors corrected. Also organisation will want to keep data confidential because it will not want its competitors to know how the business is going. List the 8 principles of the Data Protection Act The Data Protection Act says the personal data should: 1. Be adequate, relevant and not excessive. For example college should keep students details and details must be just what is needed and nothing more. 2. Be processed in accordance with the data subject right. For example the person that the data refers to have the right to read the information about him/her and the organisation should provide hem/her with information they need. 3. Be accurate and be kept up to date. ...read more.

Middle

Identification of Users: A system of user ID's and passwords is a simple method of preventing unauthorised personnel accessing the system. These should be managed by the system administrator. With this, only some users will have access to certain programmes and data therefore increasing the level of security on sensitive data. In addition, some users may only be able to read the data and not write the data. Other users may not have the ability to delete or even to access certain files. Encryption software: the data may be encrypted (coded) into a form, which can only then be decoded by the intended user. If the data falls into the wrong hands, it will be meaningless. Backups: To guard against the loss of data, backups should be regularly made. These backups should be stored in a separate place, preferably in a fireproof environment. Passwords software: Password protection usually involves a person typing in: * A User Name - to identify the person. * A Password - to identify the person. He should be the only one to know what it is. Computer viruses: which are programs that destroy the way computer operates without the knowledge of the user, there are huge numbers of viruses some are extremely malicious with the ability to delete or damage files and programs. ...read more.

Conclusion

* Aims: Built good non-food sales expanded into retailing services and exploited e-commerce successfully. * Objective: 1. To deliver a consistently strong customer offer. 2. Making their shopping trip as easy as possible. 3. Constantly seeking to reduce their prices to help customer spend less. * Logo: Cadbury Characteristics * Type of company: is an international retailer and is a publicly owned company (Public Limited Company Plc). * Products: chocolate and drinks brands. * Profit / loss: Cadbury Profit and Loss � (Millions) 2006 � (Millions) 2005 Turnover 6,508.00 6,085.00 Operating Profit / (Loss) 1,003.00 825.00 Net Interest (188.00) (205.00) Pretax Profit 843.00 642.00 Post Tax Profits 703.00 497.00 Total Dividend Paid n/a n/a Retained Profit / (Loss) for the financial year n/a n/a * Size of company: they operate in more than 35 countries and they employs over 55,000 people * Location: Americas, Europe, Middle East and Africa and Asia Pacific. * Purpose of company: the organization work together to create brands people love. * Aims : 1. Deliver shareowner performance. 2. Ensure their capabilities are best in class. 3. Reinforce reputation with employees and society * objective: 1. Responding to consumer needs quickly. 2. Grow shareowner value. 3. Attract and develop the best kind of people. * Logo : ?? ?? ?? ?? ...read more.

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