How do graphic designers give images meaning and how is symbolism achieved?

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How do graphic designers give images meaning and how is symbolism achieved?

In this piece of work I shall be talking about how graphic designers give images meaning and how they achieve symbolism. I am aiming to find out what is the definition of ‘meaning’ and ‘symbolism’ and find how graphic designers achieve these. My plan in this essay is to define ‘meaning’ and ‘symbolism’, with questions like, “What is the definition of meaning?” and “What does symbolism mean?” Afterwards I shall proceed to then use 3 pieces of work from chosen graphic designers that show these subjects and explain how they express them. Firstly, before I go in depth about certain pieces of work, I think it is important to know the definitions of ‘meaning’ and ‘symbolism’.  The word meaning is defined as “Something that is conveyed or signified; sense or significance” In terms of graphic design, the designers produce a piece work to show a meaning to their style of work. The word symbolism is defined as “Symbolism is the applied use of symbols and it is a representation that carries a particular meaning”. For this piece of work I shall be looking at 3 designers and their work and shall be going to into great analysis. This analysis will include questions like, “who is its target audience?” and “what is the purpose of the image?”

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I find that a main source of meaning and symbolism in graphic design is found in brands and branding. We see them all over the world and they contain huge amounts of symbolism and meaning directed at their business. The definition of  brand is as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.” Here are some examples of some of the most well known brands,  

        

Coka Cola and Nike are some of the biggest and well know ...

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