The Design Process is a system for organising creative thinking. Discuss.

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The Design Process is a system for organising creative thinking. Discuss.

I agree with this statement because I think the design process has evolved naturally to meet a need generated when creative thinking becomes too vague and non-progressive. It is a means for organising imaginative and visionary ideas by enforcing certain restraints upon designers to make their creative and stimulating ideas into actual feasible design ideas and proposals.

The statement defines the design process as a "system". This is a good description of the process (which is a soft/ or information system) as it is a very methodical, systematic technique, made up of component parts (typical of a system). The "system" of thought processes encourages a creative mind to think logically, and more progressively.

The component parts in the Design Process are: foremost, responding to a need. This is a very important part of the process as it will determine right at the beginning of developing a product, whether the product is economically feasible - whether it is likely to have good selling potential. There is no point in developing a product which no-one will buy - so identifying a 'real-life problem' in need of a solution enables the designer to, initially at least, find a gap in the market - which they then try to fill. This puts restraints on the designer right from the start - they have to design a useful, desired product - and so is 'organising creative thinking' from the statement.
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The second part of the design process is usually to research and analyse any existing products or solutions for the identified need - which gives the designer an insight into the market, and again organises their creative thoughts to be more logical (by making a designer research existing solutions it should inspire them, while at the same time give them an insight and deeper understanding of the problem - making their creative thinking more constructive.)

The designer must then formulate a brief, and analyse this brief before writing a specification (for desirable and essential elements). All these ...

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