• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month
  1. 1
  2. 2
  3. 3

An Analysis of a commercial - Over the past week I have look and analysed a commercial campaigning for Friends of the Earth .In class we took notes and wrote drafts to support our final piece.

Extracts from this document...


Kings Norton Boys' School Ben Gibb Gcse English 9/10/02 Media Coursework An Analysis of a commercial Over the past week I have look and analysed a commercial campaigning for Friends of the Earth .In class we took notes and wrote drafts to support our final piece. Friends of the Earth The campaign starts off with an axe being sharpened on a sharpening stone. This is meant to confuse the audience, because we don't actually see an axe being sharpened, we see small bright sparks flying in the air. The director uses an extreme close-up so we can't make out what the picture actually is. This has a confused effect and keeps the audience guessing. This is also trying to make the audience carry on watching so they can make out what the picture is. Then the camera zooms out and we see an axe being sharpened. The image becomes clear and the audience realises what's going on. The lighting is very low key and it is nearly pitch black. This is done the whole way through the commercial. This creates a scary atmosphere. The atmosphere is emphasised by the soundtrack, which has a horror kind of feeling. The music suits the commercial and sounds threatening and gloomy. The location is set in an artificial forest; the forest bed shows this. ...read more.


The tree shoots out red sap, which represents blood. This shows us that it doesn't just affect the trees it affects people's lives too. But the blood is meant to shock us because we think it is the legs, which are bleeding. This time the axe had gone deeper into the tree: this represents that were killing trees bit by bit and soon there won't be any left. By the second shot we begin to grasp what's going on and the picture becomes clear. At this time the lightning is still low key and dark so that it still creates a depressing and dismal mood. The axe comes up for a final third cut. We see another pair of legs but these are toddler legs about five years old. As we see a child's pair of legs the audience watch in horror, which adds a bit of excitement to the atmosphere. They are terrified if the axe actually cuts and slices the child's innocent legs, which adds a bit of a thrill. The lighting adds to the emotive atmosphere. We see a close-up of the axe and then the axe beams down on its target the child's legs. The camera pans and tracks the axe all the way down; this tries to add a bit of realism to the scene. ...read more.


The voiceover says " every year thousands of tribes people are made homeless by destruction of the worlds rainforest" They start off with a distressing sentence to catch our attention then he says "they are being robbed of their land that's been theirs for centuries, as one acre of forest is razed to the ground every second. Even if you couldn't care less about any of these facts, there's one thing you should care about-because it affects you." Now this sentence jumps out and grabs you and makes you realise it does affect you and what are you going to do about it. The advertisers also use graphics, they use graphics to focus our attention even more; the text is small and white and the background is black they choose black so the text stands out. There is nothing else on the screen so we have to focus our attention on the screen. The text implies how we are destroying the rainforest and what the effects are. They appeal to self-interest. The text gives us information how to give funds and donations, where to send it and a number. It also tells us how we can help. I think the target audience is aimed at people with self-interest and in some way intelligent adults and someone who would actually do something about the demolition of the rainforest. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Plays section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Plays essays

  1. Free essay

    Performance notes on our piece - John Godbers Teechers

    We took 2 extracts out of the play, the first being the start of the play up to a suitable place to stop, we choose this part of the play as it introduces the audience to characters and also

  2. Exploration Notes on Medea

    However, from her detailed plan to kill the princess and her expert lying when she pretends to submit to Creon and then Jason, the audience can see that she is by far the cleverest character in the play. Jason, on the other hand, is not as clever as he thinks he is.

  1. Haunted by the past

    We used these observations for our performance, having written down on the recording sheets our initial ideas, we chose to base our performance on the theme of lack of control, because the figure in Edvard Munch's painting appears to have lost control and the Hebrew slaves had no control over their desires of returning to their homeland.

  2. Bill Forsyth wrote Gregory's girl in 1981

    Gregory on the other hand can be revealed as a contrast to Dorothy. This is because he is very unintelligent and unattractive whereas Dorothy has both of these qualities. Gregory who is the goalie for the school football team and has been so for some time is terrible at it and unaware of the fact that he is.

  1. Performance Analysis - 'Running away with the Hairdresser' by Earth Fall

    Therefore; every member of the audience received the same view of the performance. The actors used the audience as a fourth wall - imagining that they weren't there and there was something else instead of the audience. For example - a very loud piercing whistle emerged from the back of the theatre (behind the audience)

  2. A close analysis of the opening and closing scenes of Blade runner the directors ...

    This is further emphasised by the sounds of the spinners. We see the Doppler shift of the spinners as they pass by the camera at a high speed. Spinners have a diegetic function, as they show that you are worlds away from your current point.

  1. Evaluation of final performance- devised piece.

    When Rachael was acting as a ghost during the scene where I am on my own she wore all black, this portrayed the idea of heaven and being in peace, and also the purity and the fact of trying to prove she's innocent.

  2. Three Kings - critique.

    'rag head', 'towel head' which refers mainly to the Iraqi's wearing turbans. There was also a shot of a cross-way argument where the audience can follow two different scenes at the same time. Several codes and conventions were used in the film such as NBC which represents the American News

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work