The music used in this trailer is effective because it is repetitive and sticks in the audience’s mind, it is also played at a fast pace. By using fast pace music the audience immediately think this film is going to be full of action and adventure. The use of dramatic music as the camera pans across the montage of trophies and posters of Mr Incredibles past is effective because it suggests that Mr Incredible is a strong and powerful character. As the music builds up it comes to a crescendo and the camera suddenly drops onto the incredifone. We then see a close up shot of Mr Incredibles head, and then we hear a male voice over on the phone asking for help. This subverts the traditional stereo type of a super hero. The use of camera shots in this section of the trailer conceals Mr Incredibles identity. By using these camera angles the director has created a conventional super hero look.
As Mr Incredible is getting his suit on the music changes tempo and builds up to the point where the audience actually see Mr Incredible. The use of close up shots keeps the sense of mystery surrounding Mr Incredible going, this is because only parts of Mr Incredibles body are shown and not his face. The suit that Mr Incredible puts on is conventional to a superhero. When we finally see Mr Incredible’s face he is wiring a mask over his eyes, this is also a convention of a superhero as it helps to conceal his identity. When we are allowed to see Mr Incredible, it is only on his terms.
Mr Incredible then says “It’s Showtime” this suggests that whatever he is going to do is an act and not the real Mr Incredible. This is then followed by Mr Incredible not being able to put his belt on because he has put weight on since the last time he wore it. This makes the film appeal to adults because it is humorous and they can relate to it as well. By making Mr Incredible like this, Disney-Pixar has created a new kind of superhero that is allowed to have faults.
A female voice over is then heard, we assume that it’s Mr Incredible’s wife or relative because the use of the word “honey” suggests that it is a loved one. This is also a convention of a superhero, that they also have a normal life besides there superhero lifestyle. While Mr Incredible is trying to squeeze his belt on it is ironic that his wife is asking him to come to dinner, there is also humour when he replies “maybe just a salad”. This will appeal to the older audience as they can relate to this. Mr incredible eventually gets his belt on and the buckle then bursts, it then flies around the room and smashes the light. There is then a back out and the logo is shown this is so it is remembered.
I think the trailer is very affective and appeal to the target audience because it has adult humour and child humour in it. I also think if someone saw this trailer it would encourage them to go and watch it.
