An Exploration of two advertisements that promote/raise awareness of "The Children's Society"

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“The Children’s Society”

An Exploration of two advertisements that promote/raise awareness of

“The Children’s Society”

Imagine a child who is scared, crying, lonely. Imagine if this was your child. This is what thousands of children are going through right now from abusive parents around the country. Every year 90,000 children run away from home due to abusive parents who let there aggression out on young children. But there is help, “The Children’s Society” is an organisation that works in Britain to try and prevent this from happening. The society runs safe houses out in the country so children can feel safe. This is only possible by public donation to this organisation. The public (you) have the power to change these children’s future into one that they will look forward too. I have watched two adverts produced to promote/raise “The Children’s Society” to see how they persuade you the audience to give money to this worthy cause.

In advert one it uses lots of close up shots, which make the audience feel vulnerable. In the first frame a violent angry man leans into the camera, that makes the audience feel vulnerable. The man shouts, “Shut up and sit down”. This is an extreme close up. If this makes the audience feel vulnerable the audience wonders how the child must feel. In the second frame, this time instead of speaking the man uses body language. He looks very troubled with his hands on his head, this also is a close up.  

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In the 3rd frame it uses voice-overs and intense sounds. You can hear the echoing of a slap, this is exaggerated. Then there is a blackout and then out of know where you see an arm coming towards the screen this makes the audience feel intimidated. Then a face appears and the hand hits the face and again there is a big echo from the slap that is exaggerated. Doing this it makes the audience feel as though it is them, like the arm coming towards the screen puts the audience in that moment to give them an idea of how ...

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