Q.4ii What affect would these words being so noticeable have on the target audience and why?
This would affect it being so noticeable to a specific target audience because if the film advertisers know that if Audrey Hepburn is a major women’s role model, they will highlight her name to persuade viewers to watch the film, so they will choose to see this film rather than others.
Q.5i What are the denotations and their connotations on this poster?
The second studied film poster was for Reservoir Dogs. The connotations and denotations made on this film would be that they are dressed in black, all wearing the same, smart suits etc. This would connote that they are possibly gangsters. They are also all in a line, which demonstrates that they are organised and well prepared, while looking ready for a challenge.
Q.5ii How were colours/semiotics were used in this poster and why?
The colours/semiotics were used in this poster to show simplicity and possibly death (from their black suits) Their white shirts have been changed colour, to the same as the background to connote heat and conflict and to highlight the film title, because it is the only bright colour used on that poster. The red is used to connote bloodshed The target audience for this film would be for older teenagers, to middle aged men, who are interested in the gangster lives they have, and to see how the action unfolds.
Q.6i What representations are trying to be made in this poster?
In this poster, the representations being made would be that they are part of the gang, because they are all wearing the same clothes, sunglasses and are dressed all in black. It might also indicate that they could be possible drug dealers or involved in crime. This would attract to this target audience because it is very simple looking and would make them curious to know what the film is all about. It will also appeal to their danger-loving side.
Q.6ii What institution made the film?
The institution of this film would be Miramax. They would attract the target audience by using star-power and gangster strap lines, which would encourage the viewers to watch it.
Q.7i What words appear most noticeably on the poster and what makes them so noticeable?
The most noticeable words which appear on the poster would be the title “reservoir dogs” This title stands out the most because of its large size and bold colours. The colour red could represent the colour of blood. These words being so noticeable would affect the target audience because it causes simplicity for the person looking at the poster and makes them remember the title.
“5 total strangers, team up for the perfect crime. They don’t know each other’s names. But they have each others number.” This strap line for the film is very catchy, as it brings a certainty of mystery as it makes you wonder; what will they be trying to achieve, and how come they are not allowed to know each other’s names.
The stars surnames will be a large part of their advertisement poster as it mentions the famous characters. They do not just use the first name because the actors may have had parents or family who could have also been famous actors etc.
The film poster created for this assignment’s for a film called H.A.W.K, which is a horror film about a mass-murderer who has escaped from a top security prison. The objective was to create a poster that successfully applied the forms and conventions of film advertisement in order to attract a specific target audience.
The denotations and connotations from this film would be a green outline of a man who is holding a gun in his right hand; this would represent mystery and danger. Also creating a feel of being scared and cautious.
The only semiotics we used for the poster would be the green outlines, which is used not only on the image, but also on the title. The green outlines were used to highlight the body. I chose this colour as I felt it represented caution and danger. In other words, to stay as far away from this man as possible.
The target audience this would attract would be teenagers through to the early-thirty year olds, I chose this particular audience because this age group generally watches the most films, and are more interested in horror films than any other.
My film is rated because I feel that it contains language and scenes that are unsuitable for viewers under the age of 18.
The representations that are made on my film would be a large man in the dark, with a green outline around his body. This would represent a scary and harmful man who is looking to murder.
This would attract my target audience because for all the viewers who love horror films, it gives them a brief idea of what they are in for if they watch this film.
The institution of this film is called ME$H
The institutional tactics I used for my film poster would be to add the main characters surnames as part of the advertisement, but I also used some catchy slogans involved as well. This would work because the green outline would attract to their attention, and look in more detail about it.
The type of language I used was emotive, the slogan “viewer beware, your in for a scare” would work well because if they see that it is a horror film, they will go and watch it, and they will easily know it is a horror film by the vicious green outline glow.
The only font I have used on the poster is from a website, which so happens to be called horror. The only colours I have used are green and black, which is affective as it makes the writing really stand out.
Overall in making my poster, I am very pleased with my achievements. Being particularly pleased in the way I made the image and writing stand out from the background. I am delighted with every aspect of it, and not having any regrets about my theme idea etc.
Generally speaking, I think it will attract my chosen target audience because looking at other horror movies, I feel as if I have accomplished everything that they have achieved.
What I learnt about the role film posters play in the success of a film is that they can either attract or discourage the chosen target audience, they are also a great way to advertise.
Based on my poster, I think that my film would do really well, as u can imagine the frightful things the murderer would do. I feel it would really appeal to the chosen age-group as it comes across as a really scary movie.