Analysis of film posters

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Having studied film posters this term, it is apparent that certain forms and conventions are applied.

The major forms and conventions of film posters could include: 

A large title which attracts the eye, bold colours which stand out from the background, intriguing picture which would attract viewers to the film, persuasive language which might persuade the viewers to go and see the film, using the main character’s name for promotion, and the certification will either to ensure that the right type of people are watching the film.

        

An example of how different types of film (e.g. comedy, horror) poster use these forms and conventions to attract a certain type of person (e.g. teenagers, horror fans) would be a really scary horror film, which will use eerie images in order to appeal to horror fans.

         

A successful film poster will accomplish attracting the target audience and persuade them to come and watch the film.

By SCOTT STONEHAM

Q.4i         What words appear most noticeably on the poster and what makes them so noticeable?

The language used on a film poster is also very important. The words, which stand out most of the film poster “Breakfast at Tiffany’s”, would be “Audrey Hepburn.” Audrey Hepburn was a world famous actress, this would be used as the largest text on the poster because she is really famous, it would make people want to go and see it because it is starring their favourite actress, so they can see how she acts it, and see how luxurious her life is.

The denotations, connotations, institution and representation on the poster “Breakfast at Tiffany’s” would be the fact that she is really elegant, glamorous and wealthy, this is represented by her long cigarette in her mouth, very expensive looking black dress with part of her leg showing and her shiny jewellery around her neck and on her wrist.

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 Q.4ii         What affect would these words being so noticeable have on the target audience and why? 

This would affect it being so noticeable to a specific target audience because if the film advertisers know that if Audrey Hepburn is a major women’s role model, they will highlight her name to persuade viewers to watch the film, so they will choose to see this film rather than others.

Q.5i                What are the denotations and their connotations on this poster?

The second studied film poster was for Reservoir Dogs. The connotations and denotations made on this film would be ...

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