Compare two film trailers and analyse the techniques and devices they use to be effective

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Compare two film trailers and analyse the techniques and devices they use to be effective

        In the essay I will compare and analyse the two film trailers I have been studying, ‘Mission Impossible 2’ and ‘Gladiator’. I will analyse and compare the different techniques used. These techniques are; Use of characters, lighting and colour, camera shots and angles, sound and music and editing and framing. In doing this I will be able to show how effective each trailer is in attracting an audience.

        Film trailers are an important form of advertising for a film. They should convey the genre of the film and most importantly, include enough visual information to allow us to recognise what the film’s story line is. However, a film trailer should not include too much information about it, or show any scenes that are not suitable for younger viewers. It should also try to attract a certain target audience by almost making the film seem better than it actually is, but not lead the viewer to false pretences, and making them think it is about something it is not.

        To begin, in ‘Mission Impossible 2’, there are lots of different angled shots when Tom Cruise is climbing up the canyon. There is a close up to begin with, and you are able to see that he is not wearing a harness or any safety equipment. This makes his character seem fearless  and the type of person who laughs in the face of danger. The moment Tom Cruise slips, the camera moves to a high-angle mid shot so that you are able to see him dangling off the edge, holding on with on hand. You can also see the vast drop that he may face if he loses his grip. This excites the audience and you are on the edge of your seat in anticipation as you expect him to fall. He manages to pull himself back up and climbs to the top of the mountain. The is then a close up of him when he put on a pair of sunglasses, and the famous Mission Impossible theme tune begins to play.

        This really livens up the atmosphere and the viewer is now very entertained. Then a voice over begins. The voice is a serious one, and you can immediately tell that Tom Cruise is under strict instructions from this man. Now this has all happened, the audience can recognise what genre of film this is, a typical ‘Mission Impossible’ or ‘James Bond’ film.

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        In the trailer for ‘Gladiator’, there are lots of good techniques used. To start with, there is a close up of Russel Crowe dressed in Roman clothing, then it fades out to a plain black screen that has, “The General” written on it. It then super-imposes back to a camera shot of Crowe walking through a line of slaves. It then fades back out to, “The Slave”. It does this several times with various messages on the screen. This gives the audience a hint about what might happen in the film. These few opening sequences show that the film Is ...

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