How did Hitchcock defy Cinematic convention when he Released

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How did Hitchcock defy Cinematic convention when he Released “PSYCHO”?

“Psycho” was a groundbreaking film of the 1960’s which spawned the Suspense-Thriller genre of films we now watch today. But unlike the films before his he took a brave stance in defying the convention of film at the time in many ways. Some of the most dominant being cinema going, cinematography and narrative techniques as well as breaking many cultural taboos in this period of post-war austerity. But perhaps some of “Psychos” success can be attributed to the fact that when Hitchcock unleashed his film on to the general public it was because of the hype his new film had gained through the critics. But even though Hitchcock did use himself as a selling point for his film he was maybe pushing the boat out too far in hiring well known actors, Truffaut said, “I don’t care about the acting; but I do care about the pieces of film and the photography and the soundtrack and all of the technical ingredients which made the audience scream… they were aroused by pure film”. And this is what and why “Psycho was so good because it evoked emotion within the audience and was a piece of “pure film” which is sometimes hard to find.

“My main satisfaction is that the film had an effect on the audiences, and I consider that very important.” Truffaut, 1985. This quote shows the impact the film had on its audiences, and that is what Hitchcock was trying to achieve. In cinema of the time, the films would play continuously with shorts and B-movies playing in between. But Alfred Hitchcock wanted the viewer to feel a lot more and be emotionally involved, and this is what Hitchcock mastered with the release of “Psycho”. Before “Psycho” was released he produced a very new style of trailer, where he (Hitchcock) gave the audience a guided tour of the set of the “Bates Motel” and the “Bates house on the Hill”. And in this he cleverly used the device of suspense. He did this by entering key rooms and places on the set, and then ending his explanation of its significance abruptly with, “Oh … I’ll tell you that later”. And in doing this the audience was left wandering about what significance the place had and asking questions about the film, hence creating the suspense. This was only one in many factors that provided the stimulation to go and see “Psycho”. And when they did go to see the film, that which they were going to encounter would be a totally new cinematic experience. The first thing that Hitchcock did was put together a handbook entitled, “The Care and Handling of PSYCHO”. It outlined how to manage audiences and the screening of the film. He ordered the manager of the theatre,

“…to close your house curtains over the screen over the screen after the end titles of the picture, and keep the theatre dark for half a minute. During these thirty seconds of stygian blackness, the suspense of Psycho is indelibly engraved in the minds of the audiences, later to be discussed among gaping friends and relations.”

From this Hitchcock’s intentions were clear. As he says, “to keep the theatre dark for thirty seconds.” This tells us that Hitchcock wanted to give the audience time to contemplate on what they had just seen, and for the full effects of it to sink in. This would maybe give the viewers a sense of fear, because they would realize that in real life there were psychopathic people. Also in an “unprecedented” move, Hitchcock sent out a dictum to all cinemas stating, “The manager of this theatre playing Psycho has been instructed, at the risk of his life, not to admit anyone after the picture has started.” He wrote this dictum, because in those days people would walk into a film whenever they wanted to and leave when they reached the point they started at. As you could imagine if that were nowadays, that would cause a lot of disruption. But, Hitchcock did not want this formality used in his film, as he stated in his dictum. So by making the audience view it right from the beginning and live the experience in its entirety, he was hoping them to feel all the emotions of his groundbreaking new film.

Also the very cleverly presented poster publicised the film in a new way, just as the trailer did. On the poster, the phrase at the top says,

“IT PLUNGES

THE SCREEN

INTO A NEW-

AND ALTOGETHER

DIFFERENT-

SCREEN

EXCITEMENT!!!”

All of these words make an impact immediately and demands a response, and the response was the box office sell-outs. Then, next down is the name of the director himself,

”ALFRED HITCHCOCK’S”

in large upper case lettering. And this was to use his name as an established director to sell his film, defying convention because past directors did not use this device. But again we can make a comparison to post Hitchcock, and nowadays we look for a big name director such as Spielberg to determine if a film is worth seeing, which has its roots in Hitchcock’s film posters. Then finally comes the word, “PSYCHO” which is bold and fragmented. And these fragments and slices which are connotations of knives and stabbing which conjure unpleasant thoughts in the minds of the viewers as well as building to the apprehension and suspense leading up to the viewing of the film. And the images further add to the emotions, which portray Marion’s sister screaming, Sam with an uncompromising facial expression and Norman with his hand propelled forwards in the foreground. But in the background there are tile like squares which suggest a number of things such as a morgue or the padded cells in a psychiatric hospital.

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Alfred Hitchcock not only made the traditions in cinema going unconventional but he also added many new cultural taboos that shocked audiences as well as critics. One critic said in a report, “I have just seen one of the most vile and disgusting films ever.” And these were the comments that “Psycho” widely receive from the film critics. But to put these reports to the public would not strengthen their case as the public usually see criticism as a chance to see this film for themselves and make their own judgment. Another reaction ended in a critic being so ...

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