In this coursework assignment I will be analysing and reviewing the effectiveness of two film trailers. The two trailers I will be examining are

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Media Coursework

In this coursework assignment I will be analysing and reviewing the effectiveness of two film trailers.  The two trailers I will be examining are “When Saturday Comes” and “Sense and Sensibility”.  The trailers were both released in 1995 and were both produced by British film companies, but this is in effect where the similarities end.  The two trailers are directed at two very different audiences as they are advertising two contrasting genres.  Where “When Saturday Comes” (WSC) is aimed at the male football loving part of society, “Sense and Sensibility” (S&S) is aimed at the female romantics of society.  Of course this generalises the aims of the trailers, but a film company will direct its trailers at a specific target audience, the audience they feel will most appreciate the film itself.  I will be analysing the ways in which the companies have tried to do this and commenting on the methods’ effectiveness.

From the opening moments of “WSC” it is made clear what the subject of the film will be.  As the film company’s name is flashed up the sound of cheering and chanting fades in, the sort one would encounter at a large sports fixture.  This is followed by the sight of large floodlights being turned on accompanied by a dramatic “whoosh” with each light.  For anyone with any doubt, the theme has been established: football.  The next scene is of the Sheffield Utd team jogging up the tunnel onto the football pitch with a series of balloons in team colours being let off with excited fans looking on with anticipation.  The directors have not wasted any time in bringing the main storyline of the film into the trailer; immediately all football fans are interested in the production.  

The next scene encountered is of a young Jimmy, who one can guess is the star of the film; he is an obviously gifted youngster, shown dribbling the football with perfect accuracy.  Over this a gruff adult voice is heard with a broad northern accent, “If you could have been a footballer, you would have been snapped up by the England Schoolboys two years ago.” 

Already it has been established that Jimmy is fighting against the odds and will not be given an easy ride throughout the course of this movie.  The music in the background is rebellious, up-tempo, as if to say: “I’ll do what I want!”  This gives the viewer an inkling that Jimmy is going to fight against all the negativity being shown to him and perhaps realise his dream of soccer stardom!

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The rebellious music then continues and leads the viewer into the next scene of the trailer. Here the viewer is faced with a grown-up Jimmy, sauntering into work late and being rebuked for this.  It is as if Jimmy hasn’t a care in the world, yet his workplace most definitely does not look like a sport’s ground!  It is clear from this that Jimmy gave up on his childhood dream and has found himself working in a dingy, dirty factory doing manual labour, a far cry from playing football.  This is clever as it makes the viewer frustrated, it was ...

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