• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Media Essay - stereotypes

Extracts from this document...


Jane Bradley 20/11/06 A2 Media Do stereotypes change over time? In my opinion stereotypes have changed drastically over time; particularly regarding the representation of women. There has been such a significant shift that many countertypes have actually become stereotypes. Take for example the popular drama "Buffy the Vampire Slayer"; at first glance the main character, Buffy, appears to be a countertype. She is represented as confident, independent and sassy, very much the predatory female, therefore the opposite of your typical attractive blonde women who are generally portrayed as dependent and placid. Even the character's visual appearance would once be a countertype of most women; the revealing clothes Buffy wears gives connotations of a femme fatale, someone who knows what they want and how to get it. ...read more.


This is one reason why the representation of women as predatory is becoming increasingly popular; its what the audience want to see. The representation of women has also changed in relation to their changing roles. The producers of these texts want their target audience to be able to relate or aspire to the characters in the text. Women no longer aspire to be the perfect wife, they want to be independent and successful which is part of the reason behind the changing representation; relatablity is an extremely important factor when considering target audience. Also, in this modern age of feminine independence, character's like Buffy have become a stereotype. ...read more.


The appearance of Eva Green is also in conflict to the tradional female characters; like Buffy she also dresses provocatively which not only reflects her predatory role but also reflects today's superficial society, in which women "sell" their bodies to the audience. As you can see this character is extremely similar to Buffy, and indeed many other modern day representations, which is why it has developed from a countertype into a stereotype. I believe that this change in stereotype is reflective of today's audience, women today aspire to a very different representation than that of their mothers and grandmothers, and the media of course must keep up with their target audience's demands. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Plays section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Plays essays

  1. Free essay

    G.C.S.E media essay : bladerunner

    We then see 'Los Angeles, November 2019' in big bold letters before we see pitch black with only lights from buildings, suddenly there are bolts of lightning and fire this is very strange for the audience as this is not how we can currently see Los Angeles, in fact it is the exact opposite.

  2. Is the Femme Fatale a positive representation of women?

    It was perhaps this unrest which caused the friction between gender representations in film noir, "whoever went to the movies with any regularity during 1946 was caught in the midst of Hollywood's profound post war affection for morbid drama." Cinema often reflects the view of society at the time, the

  1. How effective is the Mossley Hollins prospectus, as a media text?

    This is repeated throughout the prospectus and it seems this is trying to persuade the audience that the school is a successful school, which would be perfect for their child. This is also used as the anchor of the photograph to stress the togetherness of the school, because of the

  2. The Self-help Craze: Motivational Speakers And Solutions They Sell

    His products and his face dominate every medium. Although his exclusive retreats, personal seminars, and concert style lectures are very expensive, he makes himself accessible through books, and if the potential customer is not adept to reading he has each of his books on audio tapes and compact discs.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work