Furthermore the Forever young brochure identifies its target audience, which appears to be mature sophisticated adults. This is shown through the layout and organization of the brochure, as it is well structured and organised. The brochure appeals to this specific type of audience since mature reserved adults are not interested in a humorous brochure as they care not for the brochure appearance, this is shown in the brochure’s text layout and organisation as most young people in a contemporary society will find the brochure dull and tiresome.
The use of presentational devices in the Club 18-30 brochure reinforces the sense of security and authenticity, as shown by the logo of the brochure, which informs the audience that the club is an established company. Furthermore the logo specifies its target audience and uses eye-catching colours reflecting the sun and sea to entice the reader to continue reading the brochure.
Equally the picture attracts the target audience in a similar way as it enhances the sense of reliability and assurance, which is shown by the way the people in the picture are presented as enjoying themselves. Sub headings are also used to empathise with the audience and deal with essential questions but can be slightly abrupt by reflecting the demanding attitude of many young people.
Furthermore the Superfamily brochure appeals to its target audience with its use of presentational devices such as; the irregular shape of its picture which develops the child theme of the brochure as a result of its child like qualities. The socialising picture also illustrates the lively and relaxed social scene for all the family and focuses on the more realistic aspects of the holiday such as the accommodation. Bullet points and sub-headings are effectively combined to summarise key points of the holiday and focuses on essential information as parents need this useful information to organise their holiday and to evoke a sense of reliability.
Additionally then use of presentational devices in the Forever young brochure enhances the quality and sophistication of the brochure, as devices such as bullet points and sub-headings are used to organise and structure the most useful information and present it in a informative form. The two pictures in the brochure also illustrate the accommodation and the interesting but yet educational places to visit on the holiday. This is done in an organised manner, as the brochure seems to be aimed towards mature sophisticated adults who would expect formality and professionalism.
The Club 18-30 brochure employs the use of informal language to engage its target audience as this type of language appeals to the youthful generation in the contemporary society. The line ‘you will need a fair bit of wedge because there’s so much to do’ demonstrates the use of informal language, which helps the reader keep attentive because of its simplicity. Abbreviations like Fab and Med are used in the brochure to empathise with the youthful audience and to manipulate them not to lose interest, as the brochure uses language they understand but mature adult can’t.
Further use of informal language can be seen in the line ‘enough to keep even the most hardened party animals happy’ which challenges the reader and cleverly influences them to go to the club. Factual language can also be seen in the brochure but it is not widely used since the younger generation prefer engaging and informal language compared to factual. Although the brochure uses informative language without being factual in this can be seen line ‘Loads going down’ which is informative and evocative without being factual.
However the Super family brochure pursues a different approach compared to the Club 18-30, as the brochure is aimed towards families with young children. This is shown in the line ‘It has a beautiful one kilometre long beach of gentle-shelving white sand’ where the brochure employs the use of emotive and factual language, which appeals to a wider audience rather than the expected target audience. The activities also listed in the first paragraph ‘Water sports are available, as well as tennis, go-karting and cycling’ attractive active and out going people who are energetic. The brochure also empathises with audience in the line ‘No need to agonise over a menu’ which inform the audience that their holiday will be taken care for them and illustrates a relaxed, calm, comfortable scene as many parents wish to do this on their holiday. The line ‘There are plenty of family activities’ evokes a sense of security to the parents as they know what will be available for them to do on there holiday.
The linguistic devices used to entice mature adults in the Forever young brochure vary from; factual language in the line ‘It is the largest of the Balearies’ which is used to give a factual representation of the holiday, to emotive language in the line ‘an island of incredible beauty’ to evoke a sense of anticipation for the holiday. The consolidating options in the line ‘it need never be the same resort twice’ along with the emotive word ‘abundance’ emphasises the numerous activities available in the resort and the variety available to the people on holiday. The simple sentence ‘Quite simple it has something for everyone’ empathises with the audience and their needs, at the same time as informing the audience of the quality of the holiday.
Through my analysis of the three brochures and their use of presentational and linguistic devices they can be seen to have engaged their targeted audiences effectively; as the brochures employ the use of formal, informal and emotive language to entice their targeted audience to the holidays the brochures are advertising. Furthermore, I can clearly announce that the brochures have achieved their fundamental purpose, as I have identified their targeted audience and empathised with them to get a clear understanding of the brochures are trying to convey.