Media is the means of communicating news and information to the public via printed and visual media.

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Media Coursework

Media is the means of communicating news and information to the public via printed and visual media. In contemporary society media is an essential way to advertise a product to its target audience, as it be seen by a wider range of people and it’s more reliable as you are guaranteed the audience will be able to view it. Printed media can be seen in leaflets and brochures since it is used to inform the audience of a certain product by using more detailed information than visual media. Furthermore, printed media can also be seen in newspapers such as broadsheets and tabloids where they inform the readers of information and gossip (in tabloids) around the world. I will be comparing the Club 18-30, Superfamily and Forever Young brochures for the technique used to identify and attracted their targeted audiences.

The Club 18-30 brochure appears to be aimed towards a younger and more outgoing audience who are partygoers. This can be seen through its choice of layout and organization. Although its layout might appear bland and tedious to the older and less influential generation, it actually provides the younger generation with all the qualities needed in a good club brochure. The layout and organization can also be seen to be enticing as it engages the younger audience because of its simplistic form.

However through the choice of layout and organization of the Superfamily brochure the audience immediately realise that the brochure’s target audience is families with young children as shown by the childish qualities of the presented. The layout and organisation of the Superfamily brochure uniquely separates itself from other brochure as it laid out in an enticing way to lure children and their parents to read the brochure. This can be seen through its choice of childlike layout and organisation in comparison to the Club 18-30 brochure.

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Furthermore the Forever young brochure identifies its target audience, which appears to be mature sophisticated adults. This is shown through the layout and organization of the brochure, as it is well structured and organised. The brochure appeals to this specific type of audience since mature reserved adults are not interested in a humorous brochure as they care not for the brochure appearance, this is shown in the brochure’s text layout and organisation as most young people in a contemporary society will find the brochure dull and tiresome.

The use of presentational devices in the Club 18-30 brochure reinforces ...

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