Production Techniques of Whitby Morrison

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Jeffrey Ng        Business Report        MR. Gilford


The Production Techniques of Whitby Morrison Ltd

On Tuesday 13th August 2002, I visited Whitby Morrison Ltd. This firm specialise in manufacturing ice cream vans that are specific to the customer’s demands. This firm is a sole trader and a private company. This small family company based in Crewe have been around for 50 years and they also export their vans to customers outside the U.K.

The visit consisted of a guide around the site, observing the many stages that an ice cream van goes through. They only have two warehouses, where they produce the vans, this houses up to 40 employees divided into many departments. The first place I was taken to was the main warehouse, where most of the production occurs. The work that is done is creating the body of the van, cutting metal for the vans, engineering of the actual ice cream machines, and installation of the ice cream machines.

The second warehouse is new to the company; they only have a few vans in this section. Most of the work that is done is cleaning up the body or shell of the van. Mostly sanding and taking off edges that aren’t required.

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During the production there are many machines used, these machines are hand tools and cutting devices. They obviously use different machines compared to a car factory, because each van is made individually. They types of equipment that they use are hand tools, industrial saws, normal carpentry tools, and spraying equipment. All of the work is labour intensive, this means that most of the work is done by the employees. Without the workers nothing can be made, resulting in no money coming into the company. As you can see the type of production that Whitby Morrison use is job production. This ...

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