Many examples of Companies working globally are: Nike, Adidas and other companies which may not necessarily be in the clothing business. These are usually referred to as TNC's or transnational companies

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Logo Look©        14/1/2006        31st issue

The logo: Good or Bad

Written and edited by Jai Malhi

We are all conscious of what we buy, but do we really know the effects of buying these goods.  There has always been the debate of whether we are doing harm to ourselves and others when buying expensive designer goods with the popular ‘logo’.  Branded goods are goods, often known to us as the clothing we wear, which bear a company name or trademark and are often expensive and considered to have an extra mark of prestige.  There are various different goods like clothing, which are made globally which is a subject I will cover later, and they are worldwide recognised names on the clothes we buy for example; Adidas and Prada which are known all over the world and the process it goes through to finally reach the buyer is often a hassle to many.  The question though is whether the logo really matters.  Should we all be drawn into buying the branded goods and not bother to find out what it does to others?  You may be thinking that harming others through buying expensive branded goods is not possible, but there is one way; Globalisation.  TNC’s also plays a large part in globalisation.  A TNC is a transnational company.  

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Here are some easily recognisable transnational companies. (Top left: Nike, Top right: Coca Cola, Below: Mc Donalds.)

If you still do not understand what a TNC is maybe this will help.  A TNC is a company which is known worldwide.  A company which manufactures goods in various different countries and sells them in various different countries like the ones you can see above.  Companies that are involved in various different countries worldwide are TNC’s.  In other words a TNC is a company with many branches in many different countries.  Nike has a headquarters based in America but Nike’s factories and outlets are based all over the world.  The role of TNC’s in globalisation is key and I will talk more about that later.

        Now I am going to talk more about what exactly globalisation is.  Globalisation is the way that companies like Nike, ideas, lifestyles and people are spreading around the world to a global level.  It is where everything from trade to clothing companies are growing by an international level and are working globally and not situated in one country.  Many examples of Companies working globally are: Nike, Adidas and other companies which may not necessarily be in the clothing business.  These are usually referred to as TNC’s or transnational companies.  To simplify, globalisation is the way companies, ideas and people’s lifestyles and trade are moving round the world easily and rapidly.  You may think at this point why this happens?  Well to put it in perspective there are two main reasons.  One reason is that have been leaps and bounds in he evolving of our technology understanding.  The development of technology has enabled us to allow people, goods, money and even ideas and information to travel and spread around the world, very fast and very easily.

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Freedom of worldwide companies is another reason for globalisation.  Trade levels between different parts of the world, which can be through LEDC’s and MEDC’s are increasing rapidly.  Another reason for this freedom can be put down to the governments as the laws on trading are not harsh are quite flexible investments can be made at an international level which is a large factor in globalisation as investments is a large part.  Globalisation ion this way may help LEDC’s which means MEDC’s may invest in the poor countries and therefore the poorer countries are growing and the development gap is closing ...

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