The demand for an international school in Hong Kong.

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Introduction:

The demand for international school in Hong Kong is increasing in the recent years. According to the annual questionnaire survey done by the Education Department, the total number of students in international schools increases 83.2 % from 1610 to 2950 within four years (1997/98 - 2001/02). Moreover, the total number of local students attending those schools also increases 63.2% from 6.8% to 11.1%. We can see that, local parents have a high value on their children’s entry into international schools. In this essay, I am going to explain some reasons for the lure of international schools in Hong Kong. Firstly, I will discuss their packaging and images by exploring the web pages of some international schools in Hong Kong. Secondly, I will compare these schools with local schools in order to find out the reasons why these packaging are so attractive in Hong Kong context. Finally, I will also interview with a previous international student and his parents to find out their points of view on this issue.

  1. The packaging and images of international schools

It is a common belief among Hong Kong parents and students that international schools are very “attractive”. However, how “attractive” are they? In this part, I am going to study the packaging and images of three international schools in order to answer this question. The three international schools selected are Chinese International School, Yew Chung International School and Shatin College. They are chosen because they gain increasing popularity and high reputation among parents in Hong Kong.

By exploring to the web pages of the above three schools, the packaging used and the images of international schools can be divided into five parts: general objective and mission, curriculum, language, teachers and teaching methods and facilities.

  1. General mission and objective

The general mission and objective of Chinese International School and Yew Chung International School are very similar. It can be divided into three aspects: academic, language proficiency and personal development. In academic aspect, both schools emphasize the development of knowledge, skills and understanding, as well as the application of knowledge rather than simply recall it. The development of dual language proficiency in English and Putonghua is also the mission of these two international schools. Lastly, both schools stress on students’ development of self-esteem, confidence, independence and creativity.

All these aims are more or less similar to those of local schools. However, most parents believe that international schools tend to be more successful in attaining these aims than local schools. The main reason is that, as these two schools state their principles and approaches in achieving their aims comprehensively at the same time when they introduce their mission. Therefore, it seems that their objectives are more concrete and accessible. Their packaging is so successful that many parents value so highly on them.

For Shatin College, its aim is different from the above two. According to their web page, their aim is to admit students who language or background makes it impractical for them to attend local Cantonese-speaking schools. Apart from enabling students to achieve full academic and personal potential, which is similar to other international and local schools, it also aims at providing equal opportunity for all students and developing caring and good-humored relationships because their students are multi-ethnic and multi-cultural mix. It certainly attracts parents who want to broaden their children’s horizons and grow in multinational environment.

  1. Curriculum

In Hong Kong, the definition of international school is a school which provide non-local curricula. In another words, the local schools provide local curricula (i.e. HKCEE and HKALE) while ten non-local curricula are available in international schools. These non-local curricula include British, the United Stats, Japanese, Canadian, French, Australian, Singaporean, Korea, German and International Baccalaureate.

The curricula adopted by the three international schools chosen are more or less the same. All of them provide International General Certificate of Secondary Education (IGCSE) for year 10-11 students which is equivalent to F.4-5 of local schools and International Baccalaureate (IB) for year 12-13 students which is equivalent to F.6-7. The only exception is that Yew Chung International School claims that their curriculum is based on IGCSE and IB but balanced with a number of program initiative proposed by the school itself.

From my observation, the international schools does not use  “hard-sell” strategies to promote their course, but the detailed information about the curricula, for example characteristics, purpose, recognition of these curricula and subjects offered, are pointed out exactly against local curricula. Therefore, we have an impression that the curricula they offer are “better” than the local ones, especially when we do not know much about the non-local curricula. That’s why many parents think the curricula of international schools are far more beneficial to their children than local curricula.

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  1. Language

Unlike local schools, international schools are free to choose their medium of instruction. Usually, English is the common language used for tuition in the multi-national environment of international schools. However, in order to meet the demand of parents and society, the three international schools chosen also include Chinese language studies in which students are required to learn Cantonese or Putonghua. They aim at raising students’ awareness and appreciation of Chinese artistic, literary and tradition along with those of the rest of the world. As mentioned before, English is the only common language in Shatin College because of ...

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