Compare and contrast the opening sequence of the Luhrman and Zeffirelli film versions of Romeo and Juliet. Analyse the effect each sequence has on the audience. Which version do you prefer and why?

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Media Coursework

Compare and contrast the opening sequence of the Luhrman and Zeffirelli film versions of Romeo and Juliet. Analyse the effect each sequence has on the audience. Which version do you prefer and why?

     Media (the plural of medium) is a truncation of the term media of communication, referring to those organized means of dissemination of fact, opinion, entertainment, and other information, such as newspapers, magazines, cinema films, radio, and television. A target audience is the primary group of people that something, usually an advertising campaign, is aimed at appealing to. A target audience can be people of a certain age group, gender, marital status, etc. (ex: teenagers, females, single people, etc.) A certain combination, like men from twenty to thirty is often a target audience. Other groups, although not the main focus, may also be interested.  

     Media chooses to present topics in order to influence a target audience by using many devices. Directors or authors use different techniques namely dialogue, audio devices, visual devices, fonts, symbols and sound etc.

     I have been studying two different accounts of ‘Romeo and Juliet’ and I am going to contrast the opening sequence of the Baz Luhrman film to the Franco Zeffirelli version.  There are various differences between the two films including the intended target audience. The Baz Luhrman edition is aimed at a younger audience than the Zeffirelli one; this is mainly because the Luhrman film is set in the 20th century, whereas the Franco Zeffirelli version is set in the medieval times.

     As the Zeffirelli film is targeted for a grown-up audience the music at the beginning of the film is Elizabethan romantic orchestral. As the chorus is said the camera pans over long shot of the fifteenth century Verona, and the director’s name is superimposed to focus on a misty sun. The camera then zooms in on the sun and the words William Shakespeare appear below it, this is then cut to a shot from inside city walls where the title is suddenly superimposed on the wall. The music ends when there are a group of citizens entering a gate as the camera pans left. After this there is a shot looking down at a busy market, the humour kicks in when a close up of a Capulet boy kicks a dog. The Capulet boys then notice two other Montague’s whom they bite their thumb at, which this then leads to the third brawl in the streets.

     On the other hand, the Luhrman version is much more modern. It starts off with a newsreader appearing on a TV screen, behind her an image of a broken ring, with the caption STAR-CROSS’D LOVERS, and the newsreader says the chorus. The camera zooms into the television, and then dissolves into an image of the city, after this an enormous capture of Christ on top of a church is shown as the newsreader finishes speaking, dramatic music continues into a picture of a city skyline on each side of the statue tower blocks bearing the name MONTAGUE and CAPULET. The music Luhrman chooses is very dramatic and quite fast, keeping the spectator intrigued, while the Zeffirelli picture is dreary and dull. The brawl is set in a petrol station, when the Montague boys approach the petrol station the music changes to hip-hop. The petrol station sequence flies in by a frenzy of lightning cuts, slam zooms and intense close-ups. Their characters are identified and then a freeze frame of them is presented to us. The important characters are highlighted with the zoom function of the camera. However, when the Capulet Boys arrive the music is changed to western. This helps build up the feud by showing us first a Montague, then a Capulet in turn. This reflects the possibility of conflict. Their names are shown in white writing across the screen. Both houses are identified by their number plates. Because this information makes us aware of their name, status and family background, we get a strong impression of division from the very beginning. When the sign at the petrol station is shown 'Add more fuel to the fire' this is very ironic seeing that there is going to be a fire. The music reaches a deafening crescendo as this scene climaxes and Benvolio and Tybalt stand shouting at each other in the street, guns aimed and ready to fire.

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     At the beginning of the Luhrman version it is quite obvious that the film is intended for a young audience in comparison to the Zeffirelli version. The opening of the Zeffirelli version is rather slow and the chorus is non-diegetic, whereas the Luhrman opening sequence is faster paced. The music Zeffirelli uses is slower and this establishes it to be intended for an older audience, but at that time it is likely that teenagers; would have wanted to watch Zeffirelli’s version because they would have been in awe to see teenagers roughly the same age as themselves against ...

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