For what reasons and in what ways do speakers of English use style shifting and codeswitching?

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Question 1

For what reasons and in what ways, do speakers of English use style shifting and codeswitching?

Style shifting in a language and codeswitching between languages are used for many different reasons.  In this essay I will examine both the process of style shifting in English and codeswitching between English and other languages.  I will look at the functions these processes serve, the reasons for their occurrence and the linguistic changes that occur in these processes.

Style Shifting

Style shifting is a method of altering your speech to suit a particular situation.  The situation can dictate the style of speech you choose to use.  If you are in an informal situation you will probably speak differently, perhaps more colloquially, than if you are in a formal situation.  However, it is not only the formality of a situation which determines how one speaks.  There are many other factors to consider.

Allan Bell’s theory of audience design argues that your speaking style varies according to the audience you are speaking to.  Bell studied New Zealand newsreaders on various radio stations and discovered that more formal pronunciation was used on stations where the audience was known to consist of professional, educated people.  Interestingly, some of the newsreaders worked on several stations and their pronunciation would change to suit the style of the station (p.301 course book).  Bell examined the pronunciation of the letter /t/ in words such as ‘writer’ and ‘better’.  He discovered that the /t/ was pronounced more formally on stations with a professional audience.  Peter Trudgill also compared the pronunciation of /t/ in his own speech to that of people he interviewed.  He discovered that his pronunciation moved towards a glottal stop more often than his interviewees.  His pronunciation of ‘better’, for example, sounded more like ‘be’er’ (p.304 course book).  This may have been because he was younger than his informants.  He also discovered that he used the glottal stop more often when speaking to men as opposed to women, which suggests that the gender of the audience also affects the way one speaks.  

Howard Giles’ accommodation theory argues that if you wish to distance yourself from the people you are speaking to then your speech can diverge from that of your interlocutor.  In the same way, sometimes your speech will converge towards the person you are speaking to, particularly if your wish to get closer to your interlocutor.  One’s speaking style can also be affected by the accent of the person you are talking to.  Peter Trudgill and Nikolas Coupland both argue that speakers sometimes try to sound similar to the people they are speaking to, as in Coupland’s analysis of a travel agent’s speech in Cardiff (p.304 course book).  Coupland claims that the travel agent’s own speech was almost enough to indicate the social and educational background of the customer.  Le Page and Tabouret Keller claim that the desire to identify with, or distance yourself from, a particular social group influences the way one speaks, although they also allow for fluctuation of usage and different motivations for changing the style of speech (p.311 course book).  Researchers who analysed Christmas speeches made by Queen Elizabeth II since 1952 claim that her pronunciation has changed over the years.  She has adapted her speech, albeit unwittingly, to bring her closer to her subjects (see Appendix A).

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An excellent example of style shifting can be seen in Viv Edwards’s research of a group of young black people in Dudley.  Edwards created five different situations for the group and an interviewer.  It is interesting to note when they slipped into using Patois in their speech.  Edwards’s research showed that the first situation (a formal interview led by an educated white researcher) offered the least amount of Patois variants in their speech.  When the group were left alone the use of Patois was at its highest (p.306 course book).  Some of the differences seen in the speech were:

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