How does the charity letter use language to create an impact on its audience?

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English Language Coursework: How does the charity letter use language to create an impact on its audience?

   The Scope charity letter is an emotional, personal and heart felt letter intended to inform people about Cerebral Palsy and to persuade them donate to their worthy cause. The intended audience was the recipient of this letter, who may possibly be a parent  perhaps whose child unfortunately has this terrible condition. The writer of this letter has used a range of grammatical techniques to create an impact on the reader.

    One of the main , striking features of this text, is the Anecdote that runs throughout the letter. The short  story about Abigail is told by her father which makes it very personal and informal, ‘ I’m Abigail’s dada, Ric.’ The fact that he introduces himself and gives his name adds more personality into the letter and is inviting the reader to read on. The effect this has upon the audience is that the reality of the letter is portrayed clearly and it makes the reader realise it isn’t just a problem for somebody else, it could happen to anyone. ‘Like any parents.’

   Something else used, that makes the letter a lot more personal, is the use of personal pronouns. The use of the first person, personal pronouns ‘my’ and ‘I’, in the first paragraph, not only make the letter more real to the reader but also gives a sense of pride that Abigail’s father is feeling. ‘I see that my Abigail has come on in leaps and bounds at school this year.’ The possessive determiner ‘my’ strongly emphasises that Ric is very proud of his daughter.

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   Furthermore, the second person, personal pronouns toward the end of the text are also very effective, the use of the pronoun ‘you’ includes the reader into Abigail’s incredible story. This particularly impacts on the reader as they feel like they have been with Abigail on her difficult journey through learning and coping with Cerebral Palsy. This making them feel they want to help more people like Abigail, as Scope have clearly made a huge difference. This is a rhetorical device– emotive language. It brings the emotions of the writer, and some readers, to the text and audience.

   Additionally, ...

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