How is the ideal male represented through physical description in modern Mills and Boon literature?

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How is the “ideal male” represented through physical description in modern Mills and Boon literature?

Mills and Boon, the renowned publisher of romantic fiction for over 100 years, primarily targets a female readership.  As societal attitudes have altered due to the rise of feminism and the success of equality for women, the portrayal of the female characters in these novels has also changed; the heroines now develop careers and are shown to eschew more traditional roles.  However, the representation of the male characters is remarkably constant.  In three Mills and Boon novels, published in the last two years, each hero is almost identical, tall, dark and handsome, with similarly guarded natures.  As the novels progress, it is clear that a key characteristic identifying the “ideal male” is that of power and dominance, especially over the female protagonist.  Each author employs similar linguistic techniques to establish the males as superior in relation to the females.

In “Memoirs of a Millionaire’s Mistress”, the protagonists are property developer Cameron Black and waitress/artist Didi O’Flanagan.  Cameron is presented, from Didi’s perspective, through the clichéd hyphenated phrase “man-to-die-for” using the third person voice which complements the narrative conventions of the genre.  This novel in particular falls into an erotic subgenre, which is demonstrated through the emphasis on physical masculinity.

 “The maroon and black tie’s sheen accentuated his snowy white shirt, drawing her attention to a prominent Adam’s apple and solid neck.”

Within this genre, men are represented as clothes horses rather than characters in their own right. In the independent clause, the lexical field of clothing is more prevalent than the hero: Cameron’s tie is the subject of the clause, the shirt its object.  Even in the subordinate clause, Cameron is not described as a separate entity: rather, each physical attribute is described in turn, which ultimately objectifies him. Pronouns replace proper nouns.  A modifying adjective, “prominent”, emphasises male virility, as does the common noun “Adam’s apple”, a traditional symbol of masculinity.  The semantic choices extend the lexical field of masculinity and virility, as does the anatomical description; the physical adjective “solid” creates the impression of sporting prowess and physicality.  Cameron’s representation exudes masculinity, strength and virility. His power is further established through his appearance, this time relying on the cost of his suit.  

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“He wore a pinstriped charcoal suit and she knew from her experience with fabrics that it was Italian and expensive.”

This complex sentence serves to reiterate this chasm of difference in status.  Cameron is the subject of the dominant clause while Didi is second once again.  Her purpose in the sentence is to qualify his clothing, hence the adjectival phrase The “pinstriped charcoal suit” is the object of the dominant clause, the two modifying adjectives and one common noun, create a stereotypical visual representation of a wealthy businessman, the romantic object of every Mills and Boon heroine.  Once again, Cameron ...

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