Have You Got The Bottle To Quit

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Marina McMurchie        09/10/2007

Communications Reading Level 4

                               Have you got the bottle to quit?

1: This communication piece “Have you got the bottle to quit?” has been presented in the form of a newspaper article.  The article was published on the 9th December 2001 in THE SUNDAY TIMES broadsheet newspaper.  The article was written by Elisabeth Mahoney and is written in a fairly complex manner.

2: I think the target audience for this communication piece would be someone with a good educated background as this piece was published in THE SUNDAY TIMES which is an educational broadsheet newspaper, some of the text is fairly complex which would take more of  discerning type of audience to understand it.  I also think that this article would be interesting to Scottish people in general as the main story line is about “Scotland’s drinking habits all the way back to the 18th centaury”.

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3: I think the two main purposes of this article are to, one - raise awareness in regards to Scottish peoples drinking habits.  The writer achieves this by highlighting facts and figures of surveys that have been done throughout the years (a Mintel survey published in October suggested 14% of the population abstained from alcohol, up from 10% in the mid 1990s). Two - to cause debate. I think the typical Scottish person could maybe take offence to this article. Reading through the article the writer can maybe be accused of stereotyping Scottish people and I am sure most ...

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