QANTAS EMPLOYMENT RELATIONS CASE STUDY Executive SummaryQantas is one of Australia’s largest employers, employing around 37,000 people, 90% of which are based in Australia. Employment relations are concerned with how employers and employees interact in the workplace and the way in which this relationship can be effectively managed. Firms like Qantas, with effective employment relations practices manage change more effectively enhancing their ability to gain a sustainable competitive advantage. Qantas has employed a number of strategies to minimise the likelihood of industrial conflict and improve the effectiveness of its employment relations. This process however was not successful, resulting in industrial action by the engineer workers in 2008.SWOT Analysis Strengths Globally recognised brand name and logo.Excellent reputation.Trusted aircraft carrier with excellent safety records/security.Weaknesses Higher labour and operating costs.Ongoing industrial disputes between Qantas management, employees and unions.Opportunities Continually evolving aircraft technology.Potential to merge with other
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