Location and access to countryside is important for the following reasons:
- Promotion of tourism
- Economic. Countryside tourism earns income for the tourism industry
- Social. Countryside tourism provides opportunities for education, enjoyment and social entertainment.
- Environment. The management of the countryside especially in national parks helps protect the environment for the benefit of wildlife, plants, farming animals, local communities, visiting tourists for now and the future.
- Impacts of location and access can also be negative. Some countryside area attracts high numbers of visitors in peak season, which can have a negative impact on wildlife, farming, local communities, if not controlled. The seasonal popularity of countryside areas and the bad climate in winter can have a negative economic impact on employment, income for businesses and the country balance of payments.
Appeal and popularity:
The main appeal and popularity of Britain outside its heritage cities and its popular youth culture is the greenery of its countryside heritage, which is uniquely different to natural scenery attractions of other areas in the world. A major appeal and popularity is for a day-trip or short break customers travelling to the countryside on local or regional journeys. The majority of British customers are regional, but that is because there is a national motorway network, with limited rail access, there are also many national domestic tourists. Countryside events such as fetes and agricultural shows are also popular. Many are promoted on television and are especially attracted to the family visitor and international tourist, because of their link to local cultural heritage. In general British countryside has a good image and reputation. But it has suffered seriously from the ‘Foot and Mouth Disease’ and competition with city attractions and cheap holidays abroad, especially a seaside product market. The countryside attracts particular interest groups such as schools, educational groups, senior citizens with more time, and enthusiasts of outdoor recreation.
Design and technology of countryside:
The natural landscape can be protected by managing and controlling access, building, roads, picnic areas, events and view points. Agricultural processors such as drainage, choice of crops, can also be controlled to help protect the nature and appearance of local environments. The location of entrances, exits, car parks, catering facilities, accommodation, can all be design to fit in to natural environment and to limit negative impact. Many rural villages have local government planning control to limit manmade environments, so they are based on local materials and construction methods which help maintain local crafts and traditions, e.g. Cotsworlds, Yorkshire Grystone welsh stone built walls are features of the British countryside that have been protected. Design and technology is also very important for the health and safety and security of access to outdoor recreation, involving water, rivers, lakes and costal areas, mountains with dangerous rock features, isolated areas and countryside that needs to be protected from the dangers of fire or manmade pollution.
