Events Provision in Birmingham

This assignment will identify the range of events being promoted in the city of Birmingham, it will also classify whether the events are organised by the public, private or voluntary sector. There will also be an overview of the visitor’s perception of the city and event and finally it will analyse the local resident’s attitudes towards the event.

The six events which will be analysed are the MPH Show ’06, which is a motor event hosted by Jeremy Clarkson. Mitchell and Webb Live, which is a comedy sketch show. The BBL Cup Final. The Survivor Series Tour, which is a sports entertainment event. Mela 2006 and the final event is Little Britain Live.

Theorists such as Allen 2002 state that an event is defined as a significant gathering or activity that takes place often in a social setting. (J. Allen 2002)

The first event, which will be analysed, is the MPH Show ’06. The event was in operation between 26-29 October 2006 at the NEC Birmingham. The MPH Show’s web page describes the event, as “a 75 minute theatre show in an explosive combination of car chases, outrageous stunts, incredible driving and world debuts. A personal look at the finest selection of the most stylish, rare and expensive cars in our galleried exhibitions - its motoring heaven!” (www.mphshow.co.uk)

This event can be categorised under the mega events typology group. The reason for this is that the event has the potential to attract over one million visitors. A further reason that this event can attract a vast amount of large visitors is that well-known motoring expert Jeremy Clarkson is hosting it. Due to the motor show being taken away from Birmingham, The MPH Show can be its ideal replacement and generate a high level of economic and tourism impact into Birmingham.

Theorist such as Getz 1997 states, “Mega events, by way of their size or significance are those that yield extraordinarily high levels of tourism, media coverage or economic impact for the host community and destinations.” (Getz 1997)

There could be arguments suggesting that it can be put under the special events typology. The reason for that being that the event is a one off event and is an event, which comes under persons social activities such as football and music.

The second event that will be analysed is Mitchell & Webb Live, which will take place at the Birmingham Hippodrome on 5th November. The event brings comedian duo David Mitchell and Robert Webb to the Hippodrome as part of their live tour. This event can be categorised under the special events typology group. Getz states, “A special event is a one time or infrequently occurring event outside the normal programme or activities of the sponsoring or organising body.” (Getz 1997- lecture hand out)

The third event that will be analysed is the Survivor Series Tour, which is organised by sports entertainment company WWE. The event will be held on 12th November 2006 at the NEC. This event can be categorised into the special events group. The reason for this is that it is part of a person’s social interest and it is place where they can go with family and friends to the event.

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Getz 1997 states, “To the customer or guest, a special event is an opportunity for leisure, social or cultural experience outside the normal range of choices or beyond everyday experience.” (Getz 1997)

The fourth event, which will be analysed, is Little Britain Live, which will be held in The NIA. According to the NEC group website, “David Walliams and Matt Lucas have extended their phenomenal Little Britain Birmingham tour dates with a 14th night at The NIA on Saturday 9 December.” (www.necgroup.co.uk)

This event can be categorised in to the special events typology category, due to this event being ...

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