managing special event

From the eight people from metropolitan Adelaide four answered that they had previously been to Clipsal before.

     <*1>                                                   <*2>

 

<*1> Four people were male and six people were female. <*2> among them, there were four people who are 21 to 30 years old and six people are 31- 40. Almost of my surveys people were young.

<*3>

<*3>Two people found out about Clipsal500 on the Internet and five people were T.V and magazines or Radio and three people said other. This indicated that there were a variety of advertisements for Clipsal500 on various places.

1 = Internet, 2 = T.V, magazines or Radio, 3 = other

<*4>

<*4> Nine people said they spent less than 100 dollars at clipsal500 and only one person said to spend about 300 dollars.

All of the males said they liked the Race girl or display areas (stands) the most at Clipsal 500 however, the females said to like cars, display areas and a female person said it is the experience.

    <*5>

                       

<Race Girls>

<*5> Six people got to Clipsal500 by public transport and four people went there by car.  

 

When I asked the positive impacts that Clipsal500 brings to Adelaide, most people responded by saying that it brought economic benefits to the town. This is true, I did more study on this and I found out that Clipsal 500 brings more people to Adelaide for the next 7 years. This information was done through the tourism SA website and I also found that the income that Adelaide receives is $26 million dollars.

When I asked ten people “is the Clipsal 500 value for money” all the people responded by answering ok or excellent.  Through this I can see that everybody overall enjoyed Clipsal 500 regardless of the gender.

* Research an operator involved with the Clipsal 500

I researched an operator who was involved with the Clipsal 500 and was working at VB tent. The VB tent’s main business is selling beer. They are from the UK. They said they tried to use South Australian products and have had a stand at the Clipsal 500 before. They said it was the most important event in SA that they participate in. The VB tent usually employs 1500 people. 1000 of them are casual employees. It is very important to Australia economy. They expect to make less than $50 000 in overall incomes. Through the newspaper articles I have found out those crowds from Adelaide, country areas, interstate and even overseas occupy every hotel rooms, every restaurant seats, and every taxi, to be part of the carnival. The Clipsal 500 is a sporting fact, which has become a well-established part of the sporting and social calendar.

*The positive impacts and the negative impacts for the Clipsal 500

It is clear that the Clipsal 500 is becoming more and more popular every year. This year, 2006, more than about 270 000 people went to the race. This is about 14000 more than in 2005 and about 33000 than in 2004. 2004 is about 18000 more than in 2003 and about 42000 than in 2002 etc.

<This was the attendance figure for Clipsal 500. I got this graph from the official Clipsal website. >

The Clipsal 500 is making a great event because, it brings everyone together from all around Australia and international so it is good for tourism. Because of this special event, everybody can be relaxed and having a good time. Also, it will be a nice experience for many people.  

But, not everyone likes the Clipsal 500. There are few negative impacts about the Clipsal 500. Firstly, it creates traffic frustration; this event gave much trouble to many people during event period. If police traffic co-ordination would create goodwill, instead of the regular frustration of seeing police sitting on stationary motorbikes watching us. Secondly, some people say, our youth are warned about the dangerous of drinking too much, driving too fast and partying to excess etc. For one month of the year, they are covered with advertisements all three together in a four-day spectacular. And, in the Clipsal 500, there were not many toilets for visitors. The Clipsal had a very limited amount of toilet facilities in the actual ground. Also, many people were uncomfortable because there were not many sitting places.

< There weren’t any chairs or sitting place in front of stage>

<Management strategies for the Clipsal 500>

*Conclusion

 Through all of the information provided above, it is obvious to say that the Clipsal 500 was a magnificent special event held in South Australia on a one-off basis. Special events in the society are an integral part of cultural tourism. As special events open, all of the states in Australia can get advantages for our economy and also it will help the Australian market to improve.

 

<Map of the Clipsal 500>

*Bibliography

- Newspaper articles ‘the Clipsal 500’ (‘The Advertiser’. Thursday, 23/03/06), (‘The Advertiser’. Friday, 24/03/06), (‘The Advertiser’.  Saturday, 25/03/06)

- Internet

-http://www.clipsal500.com.au

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