The assignment will analyse a rural tourist attraction in term of the management strategy.

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The assignment will analyse a rural tourist attraction in term of the management strategy.  It will highlight the major management issues confronting that attraction, what strategy has been taken an action for.

Before discussing the analysis of the rural tourism attraction, we need to identify what is rural attraction? Cloke (1992) he identifies rural place as:

“Rural place have traditionally been associated with specific rural functions- agricultural, sparsely populated areas, geographically dispersed settlement patterns- and rurality has been conceptualized in term of peripherality”

Page.S, and Getz.D (1997) pointed out that from Keane et al’s (1992) that the term ‘rural tourism’ is been adapted from the European Community for referring to the entire tourism activity within rural areas.

Holloway (1998) highlight the importance of the rural tourism within the UK. According to the British temperature climate, it provides England with the richness of the green fields and abundant woodland which, joined with rolling hills and stretches of water, makes up the typical British rural scenery.

There are many rural areas within the UK. The most popular two are the Lake District and Peak District. For this assignment, we are going to analyse the PEAK DISTRICT.

The Peak National Park was the first National Park in the UK in 1951, which is 555 square miles of it exquisite countryside from the high of 363 meter from moorlands in the north to the green farmland in the south. The plurality of the National Park is still under the private ownership and the majority of is farmed.

The Peak District National Park is now one of the most visited areas in the World, it has been estimated that 30 million visits the Peak Park each year.

The local people who lives either in the towns and cities knows the qualities of the area, but for the people who are from another region or abroad, the magic for the place is undiscovered.

Nevertheless, the Peak Park is close to many large British cities in the West Yorkshire, South Yorkshire, the East and the West Midlands and Greater Manchester. It has been estimates that over 17 million people live within 60 miles of the Peak District National Park. Around one third of day visits are been made by people from Sheffield or the Greater Manchester area, plus third from other local areas such as Derby and Nottingham.

There are many reasons why people/tourist visit the Peak District, the diagram below illustrate the purpose of visiting the Peak District:

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Source of information: www.peakdistrict.org

 From the diagram we can identify that 61% visit the Peak District due to its spectacular scenery/landscape. Within the Peak District, there are many landscapes which make it special and different. However, different landscape of the Peak District would be found at Wind Blow tops to Tranquil dales, form hard Rock Edge to traditional flower rich Hay Meadows form great Show Caves to gentle river Valley. Furthermore, tourist would discover different attentions such as Wildlife and cultural Heritage of the Peak District.

This proves to us those tourists who still have an interest ...

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