The social costs and benefits of business activity- Paddington Basin Regeneration Project.

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Mohammed Abu Saleh

Unit 21

The social costs and benefits of business activity

- Paddington Basin Regeneration Project -

Mohammed Abu Saleh 13AG3

Social costs and benefits of business activity

  Contents:

Introduction

One of the largest regeneration programmes in Europe including over 2 million sq ft of mixed use development is taking place in Paddington.

Paddington is surrounded by some key places in central London.

From the aerial picture it can be seen that it is surrounded by Kensington, Mayfair and Knightsbridge. It also has the advantage of being next to Regents and Hyde Park.


Paddington is an ideal investment for a regeneration scheme as it has direct tube links to all London mainline terminals.

Prior to the development Paddington used to be a deprived brown field site. The area lacked shops and services and was of no interest to large companies. However, the PBRP (Paddington Basin Regeneration Project) was set up to improve the area, attract investors and provide a clean, safe and appealing place to live and work.

Regeneration has two broad roles: Firstly to ensure sustainable environmental improvement, creating a safe and pleasant environment for the Paddington area.

Secondly, to deliver the range of economic, community and social benefits arising from the development of Paddington Waterside, drawing upon the experience and expertise of existing local agencies and organisations.

With the development half complete, the Paddington Basin is firmly established as Europe’s most important urban regeneration scheme. It has attracted some of the largest companies to place head quarters and retail outlets within the development area.

Paddington Basin will be fully developed over a five year period.

By the end of the five year period the area will feature all of its objectives, including head offices, shops, hospitals, restaurants, bars theatres, cinemas, child care facilities, water areas, expensive apartments and affordable low cost housing.

Stakeholders

The PBRP has many objectives which involve different individuals and groups of people e.g. customers, employees and the local community. These people are often referred to as ‘stakeholders’. A stakeholder has an interest – a ‘stake’ in the development. It is the task of the developers and local government to prioritise development objectives – some of which will be conflicting – to keep the majority of the stakeholders happy for the majority of the time.

In this development there are many stakeholders who have a personal interest in the development and they will follow the progress closely and will be keen to have their views heard.

The main stakeholders are:

  • Local Residents
  • Developers
  • Westminster Council
  • Local Business
  • Local Institutions

Social costs and benefit are all the things that affect the stakeholders in either positive or negative ways. Social costs are things, which the stakeholders will have to compromise on, in order for development to take place. These are hardships, which the stakeholders will face, and the developers will try their best to keep all parties happy for most of the time. Social benefits are the good things that will come out of the development. Some of theses may be experienced by all the stakeholders while others may be experienced by a small group.

Social costs and benefits to the stakeholders can be detailed using quality of life indicators. I will try and use these indicators as a measure to see what impact the development will have on all the various aspects of society, both social and physical. Below are the indicators of life that apply to the Paddington development:

  • economic growth
  • social investment
  • employment
  • health
  • education and training
  • transport

Economic growth

The development if successful will have a positive effect on the total output of the economy in the basin area. Companies provided with nice clean environment with quality transport links will be more convinced that they would benefit from investing in the area. If the incentives attract big companies, they will employ large numbers of employees, which will result in economic development, benefiting the whole community. Students in the local schools, college as well as local residents will be potential employees, as it is estimated that the development will create 30,000jobs. These jobs will bring money into the area and spending will rise, leading to a more healthy economy, benefiting all the stakeholders.

The development and attraction of companies will have a positive effect on some local businesses and negative to others. For example the building headquarters will mean that there will be a lot of office workers in the area, which may result in a higher demand from the local dry cleaners. In this scenario the local business will be in gain. However, the building of Marks and Spencer will mean that local groceries may have fierce competition and if their customers aren’t loyal then the grocery may have to relocate or even close down. This shows that some businesses will welcome this development while others won’t be so keen.

One economic loss that may come from this development is a short-term loss from tourists. While the five-year development is taking place, tourists may avoid the area and this could have a very negative impact on businesses, which rely on tourists for their income. This short-term loss can be argued with the fact that once the project is over the amount of tourist attracted to this place will increase steeply.

The local council in charge of overseeing the entire project and its fulfilment of the objectives stated by the developers is Westminster Council. For the council this is a major project and its success is of great importance to them. One way in which the council will measure how successful this project has been is the growth of the economy. They will be working closely with the developers to ensure that targets are met and costs are within the budget. The success of this project will mean that the council will be receiving more tax and this can be used to improve the area further and to improve other aspects of society.

The developers will be looking to create an environment where businesses can flourish and contribute to the improvement of the economy for Paddington Basin. The economic growth of the Paddington Basin should be an on growing process with new companies and investors constantly looking to take part in the development and after the development. The economic growth will be an underlying aspect that will take the area out of deprivation and create a better life for the locals and visitors to the area.

Social investment

As well as economic investment the area will also benefit from social investment.

Proposals for a comprehensive redevelopment and expansion of St. Mary's Hospital through the potential relocation of the Brompton and Harefield Hospitals to create a centre of excellence for children's and heart & lung services will benefit the community. A large-scale commercial element is also proposed as part of the development. A British Waterways/PBDL plan, worth £10 million, to open Paddington Basin to the public, providing a link to London's 80 miles of canal and creating a vibrant new waterspace. The basin was de-watered in December 1999 for repairs to the basin walls and the creation of new towpaths, when more that 24,000 fish were safely retrieved. Re-watering of the canal took place during July 2000.

The local residents, workers and students will benefit from the 15,000sq ft health club that will be built within the Winding building. A childcare facility will be incorporated into the Hermitage Street scheme to cater for the demands of both workers and residents. In addition to the childcare facility, Hermitage Street will also include an area set aside for the community space and is expected to provide a doctors surgery or similar. A further 10,000sq ft of community space to be provided within Grand Union Building.

The building of restaurants, bars and places of entertainment will be welcomed by the youth of the community. The youth may see this as one of their main benefit and the council will need to make sure that the location of these facilities are in the correct area, minimising the disturbance to the local community.

These social investments will benefit most of the business in the area. The building of these facilities means that it will attract more people into the area as well as tourists which will means that they have more potential customers.

The role of Westminster council in this respect will be to make sure that the social aspects of the development is key to the project developers and that needs of the community are fulfilled. The council will be keen to see these facilities up and running as soon as possible so that the local community can benefit from the development and their positive attitude towards the project will increase.

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Employment

The building of the facilities mentioned above and the opening of retail shops and offices will create jobs for locals as well as people from other areas. An estimated 30,000 jobs will be created, most of which would naturally go to people residing in the area. A new recruitment centre is being opened in the developing area to train and recruit locals and school leavers in particular. This means that unemployment will drop and much of the burden on the council will be relieved, allowing them to direct their efforts to other needy aspects of society. This is ...

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