Describe local health improvements for a health education campaign and population group targeted. The campaign which I have chosen for my task is Alcohol Awareness week which is related to alcohol. This campaign took place in Bradford in October 2011.

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Health, Social Care & Early Years

National Level 3

Unit 17

Unit 17-AO1 Health education and promotion.

Describe local health improvements for a health education campaign and population group targeted.

Alcohol is very common in young people’s life, they have it nearly every single day for many different reason. The campaign which I have chosen for my task is Alcohol Awareness week which is related to alcohol. This campaign took place in Bradford in October 2011. The use of alcohol has risen over the years in Bradford also increasing the misuse and illegal drinking within younger individuals and for this reason the campaign was produced.

Alcohol Awareness Week

The campaign which I have chosen for my topic is Alcohol Awareness Week which took place in Bradford. It was huge campaign which main aim was to reduce alcohol related crimes which became common around the end of last year. The campaign took place between 17-22 October where the agencies in Bradford got together to raise the awareness and get rid of the problems which are caused by drinking irresponsibly such as drinking driving, underage drinking and also misuse of alcohol. The main aim for this aim is to:

  • Decrease drinking and driving
  • Decrease underage drinking
  • Misuse of alcohol

The campaign ‘Alcohol Awareness Week’ is based on people who usually end in a messy situation after drinking. “The UK is one of the top ten in the world for alcohol consumption per head of population and alcohol abuse is clearly escalating…Alcohol abuse, as a cause of death in the UK, has been estimated at 8000 – 40,000 annually, according to the IAS.” ()

This campaign started when there was a lot of drinking abuse around in Bradford, this campaign would have reduced the drinking abuse in public. It made people aware of the dangers of alcohol it could cause their bodies which can have a huge effect on their lives and those who are around them. It also highlights the problem alcohol causes in society such as violent behaviour towards other, rapes and getting robbed.

For this campaign the people who were responsible for it for example police, they were taking legal actions against those who were drinking driving, underage driving and the social behavior which is inappropriate such as violent and aggressive behavior towards other members of society. All the Council, police, fire and rescue service, NHS and alcohol treatment and partner agencies got together to create a special awareness message in public events which conveyed the message to the people about the alcohol and how it can affect their lives and others around them. They informed the people who visited the events which took place about the issues regarding alcohol and the damages it gives an individual.

When this campaign came out, the Bradford council youth services went around Bradford to note down all the misuse the alcohol causes and how people are affected by it, they encourage the younger age group to drink carefully and stay within their limits as it affects their lives and others around them to a great extent. Alcohol is something which has destroyed lives of others such as murdering someone very dear to them while in drunken state.

Alcohol-specific hospital admission - under 18 year olds: (http://www.observatory.bradford.nhs.uk/Documents/4.1.9%20%20Substance%20and%20alcohol%20misuse%20in%20Bradford%20district%202010.pdf)

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Programs and healthy living centers:

While this campaign was out the students in 6th form made a presentation which they presented in front of the year 8s which informed them about the damages alcohol gives that remain unknown for several years then appear when they have become severe and can no longer be treated.

There is a health community team in Bradford where they help individuals who are addicted to alcohol or are underage drinking. Helping individuals is very important as it helps lessen violence and accidents which are caused by drinking carelessly. The team helps individual on weekdays ...

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