Government Health Campaign: The Change4Life campaign aims to help families to eat healthier and educate them on the importance of exercise.

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Government Health Campaign: Change4Life

The Change4Life campaign aims to help families to eat healthier and educate them on the importance of exercise. This is because it hopes to tackle the rising issues of obesity in households. Change4Life responds to an urgent need to tackle the disturbing rise in obesity. It was launched in England in 2009. The original purpose for the campaign was a societal movement, which meant that it was a childhood obesity prevention strategy. The campaign is reinforced by the Department of Health and intends to target the growing problem of obesity in a very hands-on, positive way, by implanting healthy eating and exercise habits into people from a young age. The campaign had targeted parents of children between the ages of 5-11. Particularly those from boroughs of the population where parental attitudes, beliefs and behaviours showed that their children were more likely to gain excess weight. Change4Life mission today is to encourage individuals to eat well, move more and live longer.

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It is a government programme to tackle children obesity by helping families recognise the effect of unhealthy or excessive eating can have on a child’s life. This is important because children that are obese would cost the NHS later on because they would need to be provided with beds and treatment. Britain is a welfare state and therefore, the government has to provide medical care to the general public through taxation. The Change4Life is a programme for the government to reduce the rising issues on obesity for children. The health campaign programme is helpful in containing the spread of obesity and educating families with children to eat healthier and exercise regularly.

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Change4Life is a social market that hopes to imprint their ideas of achieving a healthy active lifestyle and why it is important to the general public. This is because obesity has a severe impact health of individuals; increasing the risk of type-2 diabetes, some cancers, and heart and liver disease. This is problematic for the government and the general public because the money for treatment comes from taxation. Tackling the increase of obesity is vital. Research has shown that 10% of all cancer deaths among non-smokers are connected to obesity. The danger of Coronary Artery Disease rises 3.6 times for obese people and the risk of developing type 2 diabetes is about 20 times larger for people who have a BMI over 35 when compared to individuals with a BMI between 18 and 25. These illnesses can eventually decrease life expectancy.

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The Main Purpose of Change4Life

Change4Life focuses on the lifestyle elements that can be directly related to a healthy active lifestyle. The campaign focuses on the cause of the childhood obesity and therefore, aims to tackle the rising issues by targeting households with children. This is because if families are familiar with the basics of nutrition then they are armed with the knowledge to make positive decisions with regards to their diet. For example; a family who eats processed food like microwavable lasagnes frequently, might change eating habits and actually cook their lasagnes. A few simple changes, ...

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