SIMON HO                             BUSINESS HOMEWORK

Richard Branson

   

The entrepreneur, overachiever, attention seeker, adventurer, business magnate that I am investigating is called Sir Richard Nicholas Branson born, 18th of July 1950. Richard Branson is a man that makes a variety of choices to change the industrial revolution; and the determination of gaining great power, he is also the man behind one of the most successful brands in the world, he started selling CDs in his car boot that was approximately worth over 3 billion sterling, on the go from CDs, then mobiles to abroad: Virgin.

Richard Branson works in the tertiary business since the company Virgin are always providing and selling a service to the consumer. Branson first businesses were in the primary sector where he sold charismas trees; there wasn’t much spark until he signed up the sex pistols in 1970 and released his first virgin label. Richard Branson inherited many names but the 3 main names are entrepreneur, overachiever, business magnate and etc.

All skills are important for an entrepreneur, it helps the company and more people that will cooperate with his company but not just skills, Branson also benefits off the nicknames that are given, letting the customers have and better picture of Branson’s hard work and success giving young adults and unemployed a good role model. This sector suits Richard Branson, knowing what products to market, who to sign and appealing in new and unorthodox ways.

Many people know the Virgin brand better than the names of the individual companies within the group, Virgin is involved in planes, trains, finance, soft drinks, music, mobile phones, holidays, wines, publishing, space tourism, cosmetics and stores. Richard Branson keeps the business together with the value of his brands and workers. Most entrepreneurs have had a troubled childhood or something to give them the kick start they needed, for Sir Richard Nicholas Branson he need to achieve independence at the age of four, his parents continually set up challenges intended for him to conquer, once his mother stopped just a few mile from his house “made me find my way home, across the fields” therefore making Richard Branson a individual man that searches for power.

Virgin Atlantic, express, galactic and blues are very important to travelling industry, abroad flying is the world’s major business and leisure destinations. Richard Branson’s services try to make customers more comfortable and safe; ever since the 21st century his brands have become more interesting to the world like Virgin mobile; he wanted a different kind of mobile service. Virgin gave value, choice, simplicity and fun; it gives you twice as many minutes and texts as before meaning value for the customers. Taken risk is the most important thing for any entrepreneur, if there is no business then they do not receive any money a bit like a sole trader but different in the own individual ways.

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Richard Branson started brand in the 1969 when he developed his first issue of student magazine, he opened his ideal record shop in Oxford Street called Virgin as this continued, Virgin signs the sex pistols in 1977.

Which he introduced a cultural club to the music industry and brought the gay night club heaven, which helped him interact with the pink (Gays) and the green pound (Environment) From 1985 – 2000 Richard Branson became more confident in his work therefore he created more brands such as holidays, megastores, hotels and etc. Virgin Megastores arrives in Japan not long after ...

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