As a firm grows the lines of communication are often stretched.

Business Studies Coursework – Communication

As a firm grows the lines of communication are often stretched. To overcome this meetings could be set up to keep people informed. The company’s span of control could be re-emphasised so that workers know whom to report to and who to inform of their orders. A clear structure and hierarchical pyramid will reduce arguments in the short term. Team building exercises are a modern way of improving morale, team spirit and efficiency. They are a long-term measure to keep all managers striving for the same aims and goals for the company as a team.

I have been assigned by the company Koka Kola to sort out the problem they have where a new base 50 miles outside of there London head quarters has been built. The problem is the communication between the two bases; I need to find the best way to communicate between the two bases.

Business Objectives

The Business has objectives it must achieve; the businesses main objective is to set up a new communications system between the London Head Office and the newly built Production Site.

The problem with this is that it may clash with another objective, Profit. If the company is to spend money on a new communications system it must make sure that the money spent on the system, staff, marketing etc, does not overshadow the money made by sales and other sources of profit.

This, although a big problem could have benefits in the long term. If the money spent on setting up the Communications System is more than the profit made that month. In the months after when the System is set up, the benefits in profit as a result of the it being set up could be far greater than that in past months before it was made and so in the future could eventually be bigger than the amount paid on the Communications System and maybe even the Production Site. This concludes that although the short-term objectives maybe conflicted, the long term must be waited upon in order to reap the benefits.

Password

Confirm Password

I agree to the terms of service and privacy policy

Communication: Communication is the process of passing information from one person to another. Once the target receives the information it is acted upon and feedback is sent to the original sender. An example of communication in business might be a company producing cars. The message might be an advertisement on television telling customers about a new car. The target will be the segment of the market interested in buying a car. The feedback will be the level of sales when the magazine first goes on sale.

Communications are important in a business because it keeps the ...

This is a preview of the whole essay

Communication: Communication is the process of passing information from one person to another. Once the target receives the information it is acted upon and feedback is sent to the original sender. An example of communication in business might be a company producing cars. The message might be an advertisement on television telling customers about a new car. The target will be the segment of the market interested in buying a car. The feedback will be the level of sales when the magazine first goes on sale.

Communications are important in a business because it keeps the company working on the right track. For example if a marketing director who never asked the customers what they wanted in a product made a set up an advertising scheme on television, the advertisement would be based on the directors interests rather than the views of the customers. The customers wouldn’t be interested and would turn a blind eye.

The problem with the business I have been appointed to is that the business is splitting into two bases amongst which people will work who would normally communicate with each other.

I have organised an interview with a worker from a local business to find out what methods of communication they use:

How many methods of communication do you use in your business?

- - - - - - - - - - - - - - - - - - - - - - - - - - -

What are they?

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

What do you use them for?

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

4) How often do you use them?

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

What method of communication do you think would be most suitable for communicating with customers?

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Why?

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

What method of communication do you think would be most suitable for communicating with the media?

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Why?

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

9) What method of communication do you think would be most suitable for communicating with the media?

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Why?

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

Internal and External Communication

The main difference between internal and external communication is that internal is communication that takes place inside the business and external takes place outside the business. One example of internal communication could be the manager of the company sending an e-mail to the finance director, one example of external communication could be the Marketing Director speaking face to face with the media. Internal communication is usually seen as more important in a company but external communication is far more important, the company has to maintain the reputation with the public and the best way to do this can be face to face with them but more likely through the media, to do this it needs to communicate externally. External communication is different to internal communication because it is more important, on the other hand though relying completely on external communication for things like ordering parts and materials can lead to financial difficulty. If the companies external communications lets them down and orders are not placed, stock shortages of parts and materials can result.

The main types of communication in the business at the moment are:

Telephone
Fax
E-Mail
Letters
Face-to-Face

After looking at a wide range of different method of communication I came to the conclusion that above all the other methods telephone communication would be most efficient for communication between the HQ and the production site. By looking at the different methods of communication I found that the advantages of the telephone are much better than the others when communicating across a long distance. As well as using telephone communication I recommend the employees hold a meeting with each other once a fortnight so the two bases relationships stay tight and employees don’t forget what there colleagues look like.

When the business is communicating within the same base I would strictly recommend communicating with each other face to face. This is much cheaper than using e-mail, fax etc. to communicate to someone within walking distance.

To communicate with customers I recommend the business uses advertising schemes in television, newspapers etc.

The Data Protection act is act to protect peoples information, for example when a customer gives personal details to a company the act is there to protect the information from being put into the wrong hands.

I chose my recommendations because they were the cheapest, fastest and easiest methods, for example talking face to face with someone is cheaper than faxing them.