Comparing websites

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In this I will compare the leaflets with two website to see the differences and similarities. The three organisations that I have chosen are Sainsbury, Morrison and somerfield. I will look at these three organisation’s leaflets and the homepages of the websites and I am going to explore the arrangement of the homepages. I will look at there house styles, presentation style, writing styles and how they could all be improved.

Purpose of the Website’s

 The purpose of each of these “supermarkets” websites is to give the customers a wide range of options. This means they can look at the latest products and offers on the website site. Instead of wasting time in the supermarkets, deciding on which product to choose from they can easily make decision from home or even shop. It’s convenient for people that are working long hours and don’t have time for shopping, they can easily order goods over the internet. This is good because they are promoting and advertising there company over the World Wide Web. If one lives too far away from the supermarket and they really like the deals that the company is offering, they have a benefit, as they can still shop over the internet.

Sainsbury, Somerfield and Morrison’s are UK largest supermarkets in UK, all businesses are trying to promote new products, and there aim is to make profit. Website and leaflets are ways to promote there product and company, also advertise there offers and goods.

 Advantages online shopping


·         It is very easy and fun to shop online

·         You can compare a variety of different products and see which is cheaper.

·         It is very quick to order the products instead of going out to a lot of different shops and buying clothes.


       Disadvantages of using online shopping

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·         You could mistakenly give your details to a wrong company, as there is a lot of internet fraud.

·         It is bad for people as they would not socialize and interact with others as they might just say at there homes and buy everything online.

·         if you are buying clothes you might need to try it on to check whether you got the right size but shopping online does not allow to do that.


I think that the online shopping is perfect for those who use it a lot; I have a lot of energy and ...

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