Leader As Communicators

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Leader As Communicators

1. Introduction

To be a leader in the years ahead, we must to be able to communicate.  How well we do it will affect your success – in life and work; in our education, associations, family, and relationships.

In the past, communications skills were not so consequential.  But in the future, they will be an absolute prerequisite for success.  Communication is the exchange of information and feelings that lead to mutual understanding.  Thus it is more then talking at each other.  Communication makes a bond or a connection between givers and receiver.  Between different departments.  Manager and staff.  Customer and salesperson.  Teacher and student.

On half of communication is expression: speaking, writing, acting or performing, act.  The other half is the receiving side: listing, reading, observing.  Both bring ideas, feelings, and experience.

2. Why is communication so important?

Communication is the lifeblood of today’s society.  It is vital to the well-being of our life and our projects, whatever those may be.

We life in an information age.  Most of our time is spent communicating – reading, writing, talking, listening.  It’s a vital part of almost every job.  All students use it.  All companies and organizations demand it.  All relationships demand on it.

Many people still take communications for granted, thinking, “I know how to talk and write.  I learned that in grade school,” or “It’s not really important in my job.”  Do not make that mistake.  We use it, and need it, much more than we think.

In today’s business environment, communication is crucial in the following areas:

Sales and marketing

  • Promotion and advertising.
  • Reception, information requests, prospect follow-up.
  • Price negotiation.
  • Customer presentations, sales, follow-up/feedback.
  • Consumer/market research.


  • Support and service for all products sold.


  • Internal communication of vision/mission and passion.
  • Team-building.
  • Interdepartmental cooperation.
  • Setting and negotiation of budgets and contracts.
  • Employee/management relations.

External relations

  • Public and government relations.
  • Industry relations.
  • Stockholder/investor relations.

Information systems

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  • Software/hardware provider contacts.
  • Negotiations, purchasing, support.
  • Computer installation and support for internal clients.

Research and development

  • Technical and industry research, information exchange.

Plant/ production

  • Scheduling.
  • Set-up, maintenance.
  • Quality control.
  • Worker safety.


  • Contact with product and service suppliers.
  • Product specification and quotes.
  • Price negotiation.


  • Employee education.

Personal/ human resources

  • Hiring
  • Staff management.
  • Employee review.
  • Firing/ outplacement.

No matter what the position- everyone needs good written and verbal communication skills.  Today, we must continually upgrade our information and skills to stay current.  Just like that we represent our company in ...

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