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Introduction

Popularity of Social networking sites: The reasons and how to exploit for good purposes. A case study Saptarshi Nath ________________ Facebook, twitter, LinkedIn?some of the most common names in our everyday life, but what leads to the success of the social networking sites that attracts hundreds of millions of users worldwide? The answer is simple. People like to communicate with each other, so when somebody is allowed to follow Lady Gaga or search for high school friends, most people will fall for the trap and so Facebook alone has a billion users. When we stumble upon a new picture or video of our favorite celebrity or cannot wait to upload the latest picture with the pet dog, it makes one thing clear, social networking sites have become a part of our everyday life, as we are becoming more dependent on technology, the importance of sites like Facebook is getting more obvious. ...read more.

Middle

Second most obvious but more complex advantage can be business. Creation of business pages on social media sites is of enormous importance nowadays to connect with clients and customers. Sites like Facebook and LinkedIn allow advertising that can help businesses to reach potential customers. Keeping customers posted about latest news about products and more, a company can engage more with its customers and strengthen their relationship with customers. The less obvious but most important advantage of social networking sites is that it makes spreading any news globally or locally extremely easy. A video can be uploaded on YouTube and shared on Facebook, twitter and other social networking sites and usually any funny, scandalous, breaking or shocking news does not take much time to go viral, usually any such news can get worldwide view in a day. There are countless examples of such news, it is known to everyone that the ?Arab Spring? originated from simple Facebook events. ...read more.

Conclusion

Social networking sites act as a medium for the world to become one during global events and incidents such as The Olympics, major events, catastrophes etc. Someone can post a video about an event or incident live on YouTube and soon the world will witness that event or incident. Using social networking sites, people get more connected, with the number of partners or friends being found through social networking sites is getting bigger every day. The fact that social networking sites can open up the world by connecting somebody with someone else from anywhere else is a huge step in the communication timeline which was never possible before. The idea of the human race being one is possible courtesy of social networking sites. We will only get more connected in the days to come. The social networking sites are here for a reason and like everything, it has pros and cons. We should try to use it to our advantage because doing so will only help our purpose, no matter how simple that is. ...read more.

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