Recommend methods to promote an e-commerce system for a local business.

Authors Avatar by ellouise1997hotmailcom (student)

Sharron Walker, a local cake maker, is thinking to move into e-commerce. I have created a table setting out the pros and cons of each potential method of promotion listed below.

Search Engines - The site may be displayed on the front page of a search engine which promotes their website and gains them customers and makes the site better known. It is also cost effective. However, other sites can match a meta-tag and make theirs match the business so their site comes up more often. It takes time for websites to be noticed and recognised by customers as a good trustworthy site. I recommend Sharron to have specific mata-tags in order to get noticed on search engines. This means that when people search up something similar to Sharron’s store like ‘Lipstick’ her website will show as one of the first. This will mean that more customers will come to her website.

Newsgroups and Forums - Newsgroups and forums are easy to find and they can have a moderator which makes sure all the information is relevant and doesn’t contain any inappropriate language. You will be able to find a frequently asked questions on a newsgroup, which is helpful for those who are not sure of anything. It is not a quick as some other methods like direct marketing. Information submitted may be submitted by people who do not know what they are talking about. I recommend that Sharron doesn’t make use of forums or newsgroups because there are better methods out there.  Newsgroups and Forums are not quick and effective compared to other promotional methods like Direct Marketing or Search Engines.

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Banners and Pop Ups - It will get customers attention and stay in their mind, so if they needed something they might remember to check the website.  Another advantage is that users prefer banners as advertisement as they are nicer to look at. Users find pop ups annoying and irritating. Another disadvantage is that recently centre flash adverts have become popular but they are time consuming and expensive. Also pop up blockers will stop customers from seeing the advert. If they can’t see it then it’s pointless to have it. I recommend Sharron to have a banner on social ...

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