• Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

Recommend methods to promote an e-commerce system for a local business.

Extracts from this document...

Introduction

Transfer-Encoding: chunked ´╗┐Sharron Walker, a local cake maker, is thinking to move into e-commerce. I have created a table setting out the pros and cons of each potential method of promotion listed below. Search Engines - The site may be displayed on the front page of a search engine which promotes their website and gains them customers and makes the site better known. It is also cost effective. However, other sites can match a meta-tag and make theirs match the business so their site comes up more often. It takes time for websites to be noticed and recognised by customers as a good trustworthy site. I recommend Sharron to have specific mata-tags in order to get noticed on search engines. This means that when people search up something similar to Sharron?s store like ?Lipstick? her website will show as one of the first. This will mean that more customers will come to her website. Newsgroups and Forums - Newsgroups and forums are easy to find and they can have a moderator which makes sure all the information is relevant and doesn?t contain any inappropriate language. ...read more.

Middle

I do not recommend pop ups as they are annoying and customers would not want to purchase from a website that is hassling them. Spam - Spam is quick to get information to the user and can catch their attention with consistent information. It can be annoying to the user which will make them not shop with you and it may go into spam folders and the user won?t see it. I do not recommend to use spam as its annoying for the user and the customer may not want to do businesses with a company that annoys them. Site Names - If the site name is well thought and easy for customers to remember then it will help customers find your business and purchase products. If the site is easily misspelt customers may be directed to another website losing business. I recommend that Sharron has a unique catchy site name to get it recognised. If a name is long and boring, customers won?t be able to remember the site name. However, if it?s short and catchy, customers will remember the name of the website and will visit it. ...read more.

Conclusion

I recommend to have good user interface because it will make it easier for users to use the site which will encourage them to come back. If the website is too confusing and they are unable to use it, they will not visit the site again. Establishing customer loyalty in a virtual environment - Having a loyal customer base will mean they will keep on purchasing from the businesses, they may even recommend you to friends and family. Having the same customers is good but you also want to gain new ones. It also takes a lot of time to gain customers loyalty. It is a great idea to gain customers loyalty. If you gain their loyalty they will continue to buy products from you. It?s always good to have customers buying from your store repeatedly. However, it?s important you also try gain more new customers to expand the customer base. In conclusion, there are many promotional methods that I recommend Sharron to use. The ones that I consider are most important to use are Search Engines, Banners, Site Names, Direct marketing, Effective User Interface and Establishing a Loyal Customer Base. If Sharron uses all of these promotional methods her business will be successful and gain a large customer base. ...read more.

The above preview is unformatted text

This student written piece of work is one of many that can be found in our AS and A Level Information Systems and Communication section.

Found what you're looking for?

  • Start learning 29% faster today
  • 150,000+ documents available
  • Just £6.99 a month

Not the one? Search for your essay title...
  • Join over 1.2 million students every month
  • Accelerate your learning by 29%
  • Unlimited access from just £6.99 per month

See related essaysSee related essays

Related AS and A Level Information Systems and Communication essays

  1. Marked by a teacher

    Social Implications of E-Commerce

    shop or pay bills from home without having to worry about transport or bad weather. There are now also services to order repeat-prescriptions on the internet and have them delivered straight to your door. Unfortunately a large proportion of the older generation have not been able to keep up with

  2. Marked by a teacher

    I have been asked to create an ICT solution for a local events and ...

    Using a modern system to advertise and also control the paperwork aspect of business will improve accuracy. This is because the solution will be computerised so therefore will yield a higher success rate. Coupled with this also this will reduce efficiency across the company board which is essential for EVDOP Live.

  1. The aim of this task is to produce a report for the managing director ...

    minimising the data sent; this allows a faster connection because the data has been modified. WAP is a screen based technology which is able to manage written, graphical, multimedia and audio types of information; however written works best on it.

  2. Data Processing Task. Mr Peters, the man who runs this particular Samsung store ...

    Firstly there would be no more writing for the employees. Everything would be done on the computer using a database package. In the database there would be customer records and employee records. These records would be easily added to and edited.

  1. From the e-commerce strategy you gave me earlier I understand that by having a ...

    a not-for-profit diving company is hosting a diving competition, using their list of competitive divers to invite them along to the NFP Diving Incorporated Competition. Introduction to Principles 3, 4 & 5 Principles 3, 4 and 5 are similar to each other and you should know how they are connected.

  2. Wjec alevel ict creating a website

    The layers where then named thumb1 and outline. This procedure as explained earlier was repeated 15 times until all 15 thumbs where created. The scrolling thumb layer Now that all the 15 thumbs have been created a scrolling movie clip now needs to be created to contain the thumbs so that it can be moved back and forth when the appropriate buttons are pressed.

  1. User Guide. This system is for Regs Second Hand Cars. This user guide will ...

    If you want more detailed information about all three loan companies and what they have to offer, then you simply click on the button 'Go to Loan Details'. This will take you to the 'Loan Details' sheet which has detailed information about every single loan company for example Interest Rates, Insurance, Penalty for Early Repayment etc.

  2. AO3 Investigate how search engines work

    Its likely maybe history books would have been ignored since more sites might be more dedicated to selling science books and english. NOT- This is a exact opposite of AND as it is used when you don't want something included.

  • Over 160,000 pieces
    of student written work
  • Annotated by
    experienced teachers
  • Ideas and feedback to
    improve your own work