Report on designing an application form.

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Adam Martin

Lifestyle: Application Form

                           

I am going to be writing a report for Lifestyles application form as the managing director has asked me to produce a report about it to compare, describe and evaluate. I will talk about several  different things within the application form, which will include: Talking about the layout, purpose, good and bad points of writing style, good points of the presentation style, suitability for purpose and use of house style all within the application form.

Name Of Document: Lifestyles application form

Layout:  The application form is a size A4 portrait. Most application forms are on A4 and this is a good idea because Lifestyles cover all their white space, they make use of white space. If they used A3 there would be too much white space being wasted and if they used A5 they would need more than one page to fill all their information on, therefore size A4 is a suitable size to use on a apllication form. The application form uses tables, which can easy divde the context to not confuse the customer, also using tables can be easier to understand than if the text was just line after line. The application form does not use a boarder or any images but this may be because they want the application form to look formal and not full of boarders and images which may make the application form look informal.  The application form uses its own colour scheme which is: Blue,White and Purple on the application form which Lifestyle also use on all of their documents, including their website, Brochure and any of documents. The Application form does not use any bullet points but does use tick boxes, for the customer to tick which can save them writing like yes or no. The application form looks like it has been proof-read well, all capital letters are uses where suppose to, like on subtitles etc. The application form is set out in Subtitles, and then when they go on to talk about another part they put a new subtitle in big purple letters, so you can see it and it is easy for the customer to see and understand. The application form is only A4 size on one page, so it’s not too big and won’t be so time consuming, so it will encourage the customers to write the application form where as if the application form was like three or more pages longer a lot of people may not be bothered to write all of the information down.

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Purpose: The purpose of the application form is to encourage the public to use Lifestyles leisure centre. The aim of the application form is for the customer to put personal information about themselves down like: Date of birth, mobile, address and email etc. Once the customer has filled in all the detail needed for the application form, the leisure centre will then keep your information and may send you the latest offers etc to your address or email. The main purpose of the application form is to try and get your custom. If you ask for an application form, it ...

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