Amjad Qazi Unit 14 Nemat Jarjis
Task 4a (P5)
Choose a business that you would like to develop e-commerce for:
I would like to develop e-commerce business website for Spicy Bites, which is an Indian food restaurant company selling Indian food to local customers living around Swindon. The restaurant is located in old town, and customers can eat in, takeaway to even get their food delivered to there door step as long as the order is over £10. The restaurant is open 7 days a week from 5pm till midnight.
Describe the operations that you are promoting online; what are your aims and objectives?
I am doing this to promote the business and my objectives are to get as many customers as possible to go into the restaurant to eat or order the food to get delivered.
Who are your customers and what are their needs?
My aim is to get as many curry lovers as possible to the restaurant. This website will also help our regular customers, because some times they loose the menu and they don’t know what to order when they order the food over the phone, this site will help them and they won’t need to look after their menu, they can just look at the menu online and order the food. My aim is to increase the level of business by putting special offers so the customers can save money and that way they will want to come regularly, because our prices are low compare to others.
Choose a suitable available domain name for your business.
What model your business will be built on?
My website will be built on e-commerce Level 3 model, which is “Basic brochure ware site to promote the business. Includes information about organization, products/ services and off line contact details”. This model includes the websites that doesn’t have any online contact details but you provide information over the internet and contact details like phone numbers and business addresses.
Implementation issues of going online
- Potential requirements for customisation – To build my website I will have to use either HTML or Microsoft FrontPage 2003, because my website will not have any animations or videos, so I don’t need to use Flash player or dream weaver do build my website. I will also have to use Microsoft Word to design the website before I can make it, I will have test the website as well, so I will have to use Microsoft as well.
- Desired extent of online operations – I will be advertising the curries that we sell at the restaurant with rest of the products like, starters and side dishes as well rices and Nan breads, etc. I will also advertise the special offers to give our customers chance to save money on the food.
- Changing user specifications – Our business is to sell curries to our customers and customers eat curries in summer as well as in winter. The only problem we have is that fewer customers eat Indian food in summer than in winter, so we have decided to provide special offers with discounts up to 30% in summer, to increase the business. In winter we don’t need to provide special offers as customers are ordering food regularly.
Desired speed of change and others aspects
- Pace set by competitors – We have lot of competitors in Swindon as there are lots of curry houses in Swindon, so we have to make sure we do our utmost best to provide best possible service as well as taste in curries. We have to make sure that we don’t loose any of our regular customers and try to increase the level of business by providing curries on special offers or decrease the prices. At the moment it is very hard to get customers than to loose them.
- Adaptability of key staff – At spicy bites they need to make sure that they keep their main employers happy and make sure they do not leave straight away. I work for the curry house as a waiter and I have IT skills to update and maintain the websites, so I can do that for them as long as they pay me little bit extra money. This way they won’t have to ask a company to do it for them and they will be saving lot of money. It is very important to keep your staff as they are responsible for your business to run successfully.
- Potential redundancies and industrial relations problems – They company should make sure that all of their staff are friendly between them, as it has lot of effect on how the staff behaves towards each other. Bad people in the company should be thought a lesson or try to make them understand the importance of them being here and the effect it has towards the business. If they don’t listen then they should be kicked out the company and employee good people.
- Timescale for effective online operation – Company should try to be patient towards their business getting successful online as every thing takes time before make any progress.
