Wjec alevel ict Creating a mailmerge

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AUTOMATED DOCUMENTS

(Mail Merge)

DOCUMENT DESIGN

What is the Purpose of the mail merge and who is the intended user

This letter was designed with the intention to invite clients of Warley painters and Builders to the Warley Washout event on the 20th November 2008 that is being held at the NEC Birmingham called. As the letter is going to be used to invite company directors and executives to try and entice them into carrying out decorating and building work. To do this the mail merge not only contains a letter but also a table of pre-calculated facts and figures that are imported into the table. The mail-merged letter must therefore be professional and in order to do this it will follow the format of a business-letter with the name and address of the contacts all on the left hand side.  

Ethos

Warley Painters and Builders are trying to portray a professional image, and therefore I had tried to design a commercial appearance to it. It must also show the amount of money that people can save if has any hope of making company directors and executives to try and entice them into carrying out decorating and building work in the new product. To help convey the professional image of Warley Painters and Builders I have ensured that I have inserted the company logo, and a self designed watermark into it. I have also used formulas to update fields and work out data specifically linked to the mail merged database.  

Mail Merge Layout

A4 size (215.9 mm X 279.4 mm) in portrait orientation

Margins are set at:

3.2mm (left),

0mm (right)

25.4mm (top and bottom)

Header

To help promote a professional image into the header of the document I incorporated the company logo, as well as the contact detains of the Warley Painters. This included the address, telephone, fax and email address. I also incorporated a banner which I created in Adobe Fireworks CS3 of the type of work that the company does. The font used for the contact details was Verdana 12pt. For the text “Warley Painters Limited” and “Tel: 0121 561 5665” was bolded for an added effect.

Footer

The footer includes a banner taken from the website of affiliated organisations as well as a banner of other work that the company is involved in. This was also created in Adobe Fireworks CS3 using the corporate colours. The font used for the registration detains and Equal opportunities employer details were in Verdana 12pt.

Main Body of Text

The main body of text is in ‘Times New Roman’ at 12pt at Normal + Left:  0.95 cm.

Style of Paragraph

To ensure a professional image in the letter I have followed a formal convention for the layout of the letter. All contact details for the recipients in the mail merge are entered on the left hand side. To ensure that the contact details, the date and the salutation can be read clearly an extra line has been added to space them out. Also to ensure the promotion of the professional theme I have placed five lines between the closing reference ‘Yours Sincerely’ and the name of the company directors.  The body of the letter has been set at fully justified as that which appears in the letter that I have been given from Warley Painters.

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Graphics used in the Mail Merge

The Warley Painters Logo was scanned in from the letter that was given to me by Warley Painters. The

The banner was print screened from the website and then using Microsoft Picture Manager the image was cropped.

 

The banners in the footer and the header were created in Adobe Fireworks CS3. The text used was Verdana 13 pt in green font.

The watermark was created by using the logo that I had ...

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