They may also deal with areas when dealing with the art and creative work when making billboards or even posters for the store this will be the area where they may decide which kind of poster effects can they use to give a better image so that the posters or billboards are able to catch the attention of Sainsbury's target audience. In this are they will also deal with the media side of things when working with Jamie Oliver they will give prepare scripts for him to follow when doing the advertisements not only that but also making sure adverts create the point that Sainsbury's want to get across to their customers and also the way adverts are filmed the types of backgrounds are used these things are important so that the target audience are able to understand the campaign and what Sainsbury's supermarket are trying to offer.
The advantages of using the professional advertisements agency
When Sainsbury's use this type agency various skills and expertise from people who may work their can use their skills to draw up ideas needed to make sure that the campaign does well, some people may bring to the project new marketing communication skills allowing ideas to be put forward so that a wider audience can be reached. If Sainsbury's are able to use an agency with a good track record it will be the benefit of Sainsbury's because it will boost the value of Sainsbury's. In addition to all of this their may come a time where Sainsbury's may not agree with the way the agency may be dealing with the promotion by using the agency they will have more experience skills and knowledge and are able to offer objectives as a way of resolving problems that may arise.
(B) How the selection and use of media contributes to a successful campaign
Whilst Sainsbury's are working with the professional advertising agency to they will need to ensure that the promotional campaign is successful they will also need to come to the point where they will decide on how they will select the media type this is very important for both the companies to come to an agreement on which media type is the best for the projection of the promotional campaign to the target audience.
In the case of Sainsbury's they will need to have told the professional agency to do a lot of research on how customers will like to hear about the new promotion by doing this the agency can come to an conclusion which allows them to start the selection of media they will need to use to promote the specified product this is important in the way that they will need to make sure that people see hear and understand the message that Sainsbury's are trying to promote through the selected promotion method.
By using the correct media selection method then the customers can get to know that particular product very well which will have an influence on the customer for example if they where to target a certain area because a certain product is needed for that area then they may need to advertise in the local newspaper this is excellent because you have reached the exact or direct target you intend to target, which means that it is likely that they will respond to that advertisement because they know that Sainsbury's is local.
There for the more people they are able to capture through that media method the more increase in sales in that particular area will be if they advertised in the wrong area or through the wrong media method by doing this the response will be very low and the business will definite have lost money and in some case the interest of customers next time they may advertise their target audience may not be interested this show the importance of the correct selection method.
The selection of media in Sainsbury's for their latest product was through the TV this was done to capture the wider range of the target audience and adverts where sometimes done at seasonal times by doing this it contributes to the promotional campaign in the way that many people will know about the new product that they are trying to give to their customers this is important and is the tool that Sainsbury's will use to promote the message by using the television it also make the campaign bigger than it already is because it will guarantee to capture most of the nations attention or any one that may do the families shopping.
All these things can contribute to the success of the campaign if the professional agency are able to promote the product correctly through the selected media method not only through the advertisements but through the internet sites of Sainsbury's and press releases they will need to ensure that press realises are filled with positive information so that when people see these thing they may also go to Sainsbury's for a shopping trip also by ensuring that websites integrate with the promotional campaign
Can also give off an effect that wherever you look about Sainsbury's it seems to be giving relating to the promotional campaign on the website this may be done in a hidden way to make the promotional campaign a bigger campaign then it is already.
(C) The advantage and drawbacks of using a professional agency in promoting a product.
Even though we no that the professional agencies will provide a full range of services from marketing research to creative work artwork and media Sainsbury's will no that their will be some advantages for their business because they no the agency will be able to enhance their product and bring more success to the promotion campaign which will allow sales to be increased and more customers finding out for themselves what Sainsbury's are about. Their may also be some disadvantages and this can be very dangerous as Sainsbury's should no the wrong promotion inactive can cause customers to not want to shop in Sainsbury's or customers to have the lack of interest.
Advantages of using the professional agency to promote a product
One advantage of using the professional agency is that the company will have various skills and expertise in how they should run and conduct the promotion because of these skills they will be able to take the idea that Sainsbury's have given them and generate in to many more making more options for them to use in the campaign these skills are important and can lead to major profits for Sainsbury's. Another advantage is within the business they will have many staff working in the company and each one may have different skills to bring to the idea that is to be used each person may add an suggestion to make the campaign more effective as well as having many skills people may be able to bring new marketing communications ideas to the project which will make the campaign different from the other supermarket campaigns that may be trying to promote the same product.
Another benefit of using the advertising agency to Sainsbury's is that if they use a company with great track record that means that they have been successful with other companies that wished advertise this will increase the value of Sainsbury's because they are using an agency that is known for what they do, also by using agencies it is very like they will have a third party to sort issues not necessarily to the promotion but in case their were disagreements between Sainsbury's and the advertising agency then the third party would step and resolve the problem they have the power to this because those people will have a lot of experience and give the best advice for both parties to come to an agreement for a successful promotional campaign.
Disadvantages of using the professional agency to promote a product
As I was saying earlier Sainsbury's will also bare in mind that there are disadvantages of using the professional advertising agencies here are some reasons why. One disadvantage of using these agencies is that it will cost Sainsbury's a large amount of money especially if they use an agencies with a good track record which it is likely they do it will cost a lot because they agencies will know before hand whether this type of promotion will be successful the agencies will work out if they will make a profit and they will take a percentage according to how well Sainsbury's will perform in the adverts. The cost is important because other money from Sainsbury's needs to be used to reinvest and to make new product that they can inject into the promotion.
An additional disadvantage to Sainsbury's could be what if the promotional campaign doesn't go to plan and was ineffective if this was to happen to Sainsbury's they will be in serious consequences, they will lose a lot of money not just from using the agencies but from customers who will shop their or sales will drop and no profits will be made this can happen by not targeting the product to the correct people or targeting a segmented group all the time by doing this customers will feel as if they are not wanted anymore. Another disadvantage cold be the inconvenience of companies always having to meet to discus the promotion this can be time consuming for the both and if they do not plan the project out properly then they will waist time and the product being promoted will be kept behind for longer before they are able to issue it out to the target audience.