(A) How professional advertising agencies can contribute to the success of a marketing campaign

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(A) How professional advertising agencies can contribute to the success of a marketing campaign

The Sainsbury's supermarket store is a very large company with many stores located in the UK serving millions of customer's everyday. The promotional campaigns that Sainsbury's are involved with are of importance to the success of the company in order for them to promote new product ideas to customers and to become a better place for people to shop, so in some ways the campaign can enhance the shopping experience for the customers. This would be the same in any other business such as Sainsbury's for example Iceland's promotional campaign is all about giving customers special offers at low prices like buy one get one free in order for them to reach their target audience they will advertise on TV to get a wider audience or even on billboards to capture the attention of the public this is important and could cause an increase in sales or for profits allowing the company to make the promotion an even better campaign.

In order for Sainsbury's to have a good promotion campaign they may use a professional agency that are skilled in the area that Sainsbury's may want to see achievements as a result by Sainsbury's turning to professional agencies they are able to save money because the company themselves will not need to spend money on collecting information from different areas of the business and then struggle to put the information into one large campaign that may not make sense, it will be better for Sainsbury's to instruct a professional agency the type of promotion they want and how they will need to show this in advertisements, this is better because a professional advertisement agency already are specialist in that area all they will need to do is to expand on the instructions given by Sainsbury's to ensure a successful campaign .

The professional advertising agencies that Sainsbury's will use are able to provide a wider range of services including marketing in this area the business may be ask to find out information on what customers may want from Sainsbury's when going to the store they may ask customers if they are happy with the services offered by Sainsbury's they may chose the type audience they believe this type of promotion campaign is targeted at for example the may use segmentation and separate the customers in to small groups or maybe they may use blanket promotion basically doing a research on the market Sainsbury's intend to capture.
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They may also deal with areas when dealing with the art and creative work when making billboards or even posters for the store this will be the area where they may decide which kind of poster effects can they use to give a better image so that the posters or billboards are able to catch the attention of Sainsbury's target audience. In this are they will also deal with the media side of things when working with Jamie Oliver they will give prepare scripts for him to follow when doing the advertisements not only that but also making ...

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