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Advantages & Disadvantages for Different Types & Variety of Media

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Advantages & Disadvantages for Different Types & Variety of Media One of the most aspects of marketing is advertising. The major aim of advertising is to sell more products, and business spends vast quantity of money on advertising to achieve this goal. By advertising, the business will not only be informing the consumer of the product's existence and availability, but also deliberately attempting to persuade and lure the consumer to purchase the goods. There are many ways in which business can advertise, they have a variety to choose from, they can even use all the ...read more.


Cost of advertising depends on the size of the advert. Whilst advertising in the press there are many advantages and disadvantages to look at:- Another type of media is television. Television is the most common media which people use to advertise. Advertising on television can demonstrate the product in action, for example, a lawn mower can be shown moving around and cutting grass efficiently. The use of colour, sound and movement means that it is often used when brand image building is required. ...read more.


Like the press it is only visible but it can include the use of colour to make it more effective. It is said to be effective for reminder advertising. An example of an advert for this is when Carlsberg used the headline "Carlsberg- probably the best larger in the world", showing the necessity for simplicity. Exhibitions bring together customers, suppliers and competitors without the necessity of leaving the office or home and may, of course, be viewed at times most convenient to the user. Many industries rely very heavily on exhibitions as part of their promotional activity. ...read more.

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