Me and Rosie read the media section of last Monday's Guardian, and decided to base this talk on advertising to co-inside with the Advertising Producer's Association's publishing of the top 50 adverts for this year.

Media Presentation Me and Rosie read the media section of last Monday's Guardian, and decided to base this talk on advertising to co-inside with the Advertising Producer's Association's publishing of the top 50 adverts for this year. The event took place at the Victoria and Albert museum in London last week, and public screenings begin on October 10th and 11th. Advertising is now a recognisable part of popular culture. It has transgressed from mere 30-second television slots into elements of contemporary culture that appeal to peer groups and to individual personalities. Adverts that were released 5 years ago would pale in comparison to modern day ones not just because of the development of technology, but because modern adverts are able to identify and subjectively target audiences. This expansion means that adverts are able to become more artistic and self-conscious, more aesthetic and ultimately, more effective. This growth is only possible through the amount of media marketing and advertising that audiences are subjected to these days. Audiences are increasingly media literate - able to read texts in more refined ways, and capable of recognising concepts such as intertextuality, genre and institution. With advertising corporations being aware of this, they can exploit audiences - making ever more witty and intelligent commercials. By doing this, commercials

  • Word count: 1038
  • Level: AS and A Level
  • Subject: Media Studies
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Evaluate and compare the effectiveness of marketing communications.

Evaluate and compare the effectiveness of marketing communications I will investigate two organizations from the leisure and tourism industry. The following report shows the organizations marketing communications. Following the communications you will read about how they evaluate their marketing communications and how effective their communications are. Then you will read the comparison of both organizations. The source I used to gather this information were as follows, report 2002 for Thomas cook. Thomas cook information pack and Alton tower information pack. Thomas cook is a large travel and tourism organization and their mission statement is: exceptional service from exceptional people. Thomas cook is the leading international travel and financial services group. They employ over 13,000 staff who serves 20 million customers each year. These staff provides many facilities to provide customers with superb advice. To achieve this they do advertising and many other types of marketing communications. These are the following marketing communications that Thomas cook undertake: * Advertising in air tours * Launching service in the internet * Magazines * Travel kiosks * Home shopping * Ski brochures * Guide books * Direct marketing * Press advertising * Television advertising * Radio advertising * Point of sales * Sponsorship I will now explain some of the above

  • Word count: 1294
  • Level: AS and A Level
  • Subject: Media Studies
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Report on Black Sheep Brewery 's PerformanceCommunication planning to effectively target wholesalers

Report on Black Sheep Brewery 's Performance Communication planning to effectively target wholesalers How to improve logistics facilities How to plan international marketing to target export market Presented to Geoff Lancaster Presented By Asim Waheed MBA GroupA (Aug intake UEL MM) Communication Planning The term 'Marketing Communications' is generally preferred to the term 'promotion', In a sense all marketing communication activity is a form of promotion, that is in one way or another is attempting to promote the interest of the brand, product range and/or company. Promotion is a part of a firm's overall effort to communicate with consumers and others about its product or service 'offering'. Both the company and the consumer have needs which they aim to fulfill; the profit making company wishes to improve or maintain profits and market share, and gain a better reputation than its competitors, and the consumer aims to reach his or her personal goals. The total product offering allows each party to move towards these goals. The marketing communications mix is made up of personal selling, a range of conventional advertising media and a range of non-media communication tools. Other marketing communications techniques, such as sales promotion, sponsorship and exhibitions do have value. Especially with this case Black Sheep Beers has been in the market for

  • Word count: 2782
  • Level: AS and A Level
  • Subject: Media Studies
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Task2: how professional advertising agencies can contribute to the success of a marketing campaign

Unit 3 task 2 By Anzal Ali Task2 A: How professional advertising agencies can contribute to the success of a marketing campaign. An advertising campaign is normally organised with the services of an advertising agency. The company employing the agency must provide clear guidelines on how the campaign should be developed. This is normally done in a campaign brief which contains the following sections. > The background of the purposed campaign. This will include comments about the market and the organisation's current objectives. Why there is need for some promotional activity, and how is it expected to contribute to the overall aims of the organisations. > The objective of the promotional activity. Along with any marketing aims it is designed to support. The objective should be clear and measurable, and given a time scale. > The target market These are the people the promotional activity is intended to influence. To build a customer profile all the detail about the consumer is required e.g. age, gender, income, ethnic background, where they live, interests and etc. whilst knowing about your market it is also important to keep an eye on the competition. > All the details about the product The agency should understand the process involved in the production method and identify the differences from the competitor's products, which give their product an USP (unique

  • Word count: 1806
  • Level: AS and A Level
  • Subject: Media Studies
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How effective is the use of Sporting Celebrities in Advertising and Marketing?

How effective is the use of Sporting Celebrities in Advertising and Marketing? The use of sporting celebrities is becoming a more and more frequent occurrence in advertising and marketing. For example just some of the recent advertising campaigns feature David Beckham, David Seaman, Vinny Jones and Frank Lampard. All of these are high profile celebrities from the world of football. As with any advertising and marketing campaign they are still trying to achieve the same goal. They want to draw attention to something. Companies carry out marketing in order to make products available that will satisfy their customers whilst making a profit. Companies advertise products in a particular way to make their product look desirable so that you buy the product. Companies will use these two strategies the best possible way they can to make the most achievable profit they can. The use of sporting celebrities in advertising and marketing is just another way that companies are now using to sell their products. The reason that companies are now using sporting celebrities in their advertising and marketing strategies is because it installs the belief that certain sporting names will enhance the persuasive powers of the adverts and the company will sell more of its products, as the use of celebrities enhances the amount of attention the advertising campaign receives. This is because

  • Word count: 700
  • Level: AS and A Level
  • Subject: Media Studies
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Reviewing Business Documents : Flyer

Reviewing Business Documents : Flyer Name of document : The name of the document is spirit of summer. It is for Peugeot, this is a car company. The type of car is the 206 Independence. Type of document : The document is a flyer advertisement, it has print on both sides. Mainly an image on one side and more text on the other, giving prices and information about the warranty and service intervals. Purpose of document : The purpose of the document is to advertise and make a Peugeot 206 Independence appeal to possible buyers, and make people talk about the car. Software used to produce the document : On the front of the document the producer of the document could have inserted a digitally enhanced picture using an advanced image manipulation software such as photo shop pro or desk top publisher. On the reverse side of the document the text and logo could have been made also using desk top publisher. Layout of document : The size of the document is A5 (width is 14.8 cm and the length is 20.9 cm). On the front of the document the page is set out with a rear view picture of the car with a title saying spirit of summer, the font of this is closest to Forte and the size is roughly 30. There is a small view of the sun in a blue sky to show that it is a summer car. More of the writing is on the opposite side of the flyer, On this side it has the name of the car and a price in

  • Word count: 823
  • Level: AS and A Level
  • Subject: Media Studies
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A study of the representation of women in magazine beauty advertisements, with close reference to Dove and Chanel.

Alenka Manley A study of the representation of women in magazine beauty advertisements, with close reference to Dove and Chanel The extreme focus on beauty and desirability is very apparent in today's media, with almost every beauty advertisement looking "perfect". However, what some women fail to realise, is that these adverts have most definitely been re-touched, therefore making that level of beauty impossible to attain. The media world that we live in constantly presents us with the perfect woman. Women sell everything from food, to cars, to music, but it is usually their bodies which really attract the audience. Popular film and television actresses are becoming younger, taller and thinner, putting even more pressure on today's young girls. Women's magazines are full of articles urging readers that they too can be thin and attractive. Standards of beauty are being imposed on women, when, in fact, the majority of women are naturally larger and older than any of the models we see. However, this perfect image ensures that the cosmetic and diet industry are constantly in profit, as the ideal is extremely difficult, if not impossible, to accomplish. Women compare themselves to other women, and compete with each other to gain male attention. The ancient proverb, "beauty is in the eye of the beholder" is difficult for teenage girls and young women to grasp. Every day, they

  • Word count: 3307
  • Level: AS and A Level
  • Subject: Media Studies
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"All Advertising Should Be Banned" - Discuss

"All Advertising Should Be Banned" Jenny Luckett A man on the point of death is shown lying on a bed, Aids has taken such a grip on him that he will never return from his state of unconsciousness; is this advertising or exploitation? Another man, half naked, with a Kalashnikov in one hand and a femur bone in the other is used to sell jumpers to the worldwide public; is this again exploitation or just effective advertising? Both of these are, however, effective if a person remembers this company's name, United Colours of Benetton, but at the same time it can be argued are exploitation. Whether for a good or ghoulish reason the company has used successful advertising. This is a widely debated area: where to draw the line in advertising or whether to ban it all. The advertisements that subliminally penetrate our minds everyday through magazines, television, billboards and posters are rapidly increasing. Every company wants a slice of the advertising world. From chocolate to washing machines, from hats to the latest happy meal at Mc Donald's, the average person is exposed to one thousand three hundred advertisements a day whether they may realise this or not. The word advertisement comes from the Latin "Adverto" which means to turn;

  • Word count: 2390
  • Level: AS and A Level
  • Subject: Media Studies
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Bright Spark Accounting Services

Bright Spark Accounting Services At Bright Spark Accounting Services we assist you to get the best out of your finances We are committed to supplying professional help to manage your personal and business finances, which we tailor to your individual needs as a client. You will receive more than a report on how your business is progressing, we attempt to identify opportunities to improve your profit and support you in maximising your growth. Services at Bright Spark Accounting Services I will be offering a fixed fee accountancy service for only £500 inc VAT per annum this means no hidden costs or extra charges will be incurred by the relative businesses. The service include helping with the following, Business Start-ups (USP), Annual & Quarterly Tax & VAT Accounts, Financial planning, pensions and investments, Leading accounting and book keeping services inc Payroll this will be available to Sole Traders, Partnerships, Limited (Ltd) & Public (Plc) Companies. Ansoff Matrix Bright Spark Accounting Service will be looking at the ansoff matrix for a strategy on how to develop my business in the market. As accounting services are already available in the town, my strategy will be based on Market Penetration theory. Existing products New products Existing markets Market penetration Product development New markets Market developments Diversification Marketing

  • Word count: 1497
  • Level: AS and A Level
  • Subject: Media Studies
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How successfully can advertisementisements change peoples attitudes?

How successfully can advertisementisements change peoples attitudes Skoda and the Spastics Society are two companies that have both suffered a serious problem with their image, both companies have been the subject of jokes over the years and their original advertisements did nothing to change their problem infact they probably made it worse. The Spastics Society's original advertisement was of a helper aiding some one to do a simple task, cutting a slice of cheese. This reinforces the stereotypical view that most people have of spastics, that they are not capable of proper communication, that they are all quite thick and that they need help in doing everything. The Skoda advertisement was of a box shaped car on a road with a grass bank behind it, it was not a very interesting advertisement. This also backs up people's stereotypical view of a Skoda car that they are dull and unattractive. The Companies realised that they had an image problem. Skoda could't sell many cars because of peoples view and Scope had to change from the Spastics Society because 'spastic' had become an offensive term. So they released new advertisements to try to change people's stereotypical view. The Skoda advertisement tries to improve the public's opinion of them by showing that they have changed their company and the cars that they produce. They do this by admitting that they were getting

  • Word count: 2352
  • Level: AS and A Level
  • Subject: Media Studies
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