British Cinema Vs Hollywood Cinema

British Cinema Vs Hollywood Cinema As far as statistics show Hollywood films make twice as much money in the box office than British films. If we look at films in this manner than it is plainly obvious that more people watch Hollywood films than British films and if we believe that the best films are the ones that more people see than we can conclude that Hollywood films are better than British ones. But it's not as simple as this although the box office does have an impact on the end result. We have to first look at why Hollywood films make more money and how this pattern came about. Then we have to see whether or not this has had any sort of impact on the British cinema and if so why. From this understanding can we actually argue whether Hollywood or British cinema is the better art. Britain started of just like America when it came to cinema. It started with black and white colouring, no sound and really bad images. As time went by this changed and cinema developed technically as well artistically. Around 1913 American filmmakers came to Britain and started to make films here. World War One stopped this and the Americans left leaving many working studios in Britain. Although this had its advantages at the beginning, later on in the timeline because of the war and Britains 'technically not up to date productions' there was no money left for British films. This resulted

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Patek Philippe magazine advertisement analysis.

The text is an advertisement for Patek Philippe, a Swiss luxury watch manufacturer and its purpose is to persuade readers into purchasing the brand's timepieces. Taking into consideration that the item being promoted is a luxury good and that the advertisement only features two male figures, this advertisement is probably intended for the wealthy males. The advertisement uses grey and black to convey its meaning. The use of monochrome not only sets a calm mood but also establishes a sense of timelessness. This vintage feeling complements the message that the watches are passed from one generation to another. It is also worth noting that the commercial signs of the watch are largely ignored. Revealing the value of the watch in monetary terms would prove detrimental to the priceless message the advertisement conveys. The largest and most prominent image of the advertisement is that of a father helping his son with his homework. The boy is dressed for school and the man is dressed in a suit for work. The suit implies a successful businessman from a middle-upper class. As such, readers might perceive purchasing the watch as an indicator that they have reached the same social class. In addition, the father here might also appeal as a role model. He is both attractive and well dressed, implying a successful life. He also has a son who is presumably not an unruly problem child.

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Ralph Lauren Ads for Men and Women: A Semiotic Analysis. For the purpose of this essay I have decided to concentrate on four printed advertisements for Ralph Lauren.

Ralph Lauren Ads for Men and Women: A Semiotic Analysis Compare and contrast the form and content of printed ads for the same product (or a closely- related product from the same manufacturer), which are aimed primarily at women with those which are aimed primarily at men. In the society that we live in today it seems that everywhere we look we are surrounded by advertisements whether they be television commercials, billboards or press advertisements. Obviously, the main purpose of advertisements is to get the consumer to purchase the product in question, the message within the advertisement has to be as persuasive as possible and ensure that certain emotions, feelings and values are awakened in the consumer. Print advertisements are an extremely effective way to reach a mass audience. Obviously- because the advertisements are in print, the use of colour, text and photography are all key factors in ensuring a successful campaign. Advertisements cannot simply attempt to sell the product in question; they must make it appeal to the consumer. It is important that advertisements not only attempt to make clear the attributes of the product they are trying to sell but also ensure that these actually mean something to us the consumer (Williamson 1978 p.12) It is no wonder that advertising is constantly being studied and analysed due to the constant speculation of 'hidden

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Discuss techniques used in charity advertising with specific reference to particular examples and case studies.

Charity Advertising Discuss techniques used in charity advertising with specific reference to particular examples and case studies Charity advertising is very different from other forms of advertising, as the main purpose of charity ads is to persuade target audiences to donate money, rather than buy a product. Thus, the techniques have to be different from product or brand advertising; however, it can be argued that they do use similar techniques. An example of a charity advertising campaign is that of the children' charity Barnado's. In my opinion these campaigns have been extremely effective to highlight the plight of thousands of children who live with issues such as exclusion, abuse, drug addiction, alcoholism and prostitution. These adverts are usually placed in the broadcast and also newspapers such as the Daily Mail as this is the best way, in the charity's opinion to reach their target audience; ABC1 35 to 55 year olds. The reason for why they are targeting this age group is because they usually have a regular income, and thus be able to afford to give money. For example, it would be a waste of time and valuable money, which charities cannot afford to spend, constructing an advert for a teenage audience because they don't have a disposable income, and so they would not be able to afford to donate money to charities. An additional reason why they target

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