Ralph Lauren Ads for Men and Women: A Semiotic Analysis. For the purpose of this essay I have decided to concentrate on four printed advertisements for Ralph Lauren.
Ralph Lauren Ads for Men and Women: A Semiotic Analysis Compare and contrast the form and content of printed ads for the same product (or a closely- related product from the same manufacturer), which are aimed primarily at women with those which are aimed primarily at men. In the society that we live in today it seems that everywhere we look we are surrounded by advertisements whether they be television commercials, billboards or press advertisements. Obviously, the main purpose of advertisements is to get the consumer to purchase the product in question, the message within the advertisement has to be as persuasive as possible and ensure that certain emotions, feelings and values are awakened in the consumer. Print advertisements are an extremely effective way to reach a mass audience. Obviously- because the advertisements are in print, the use of colour, text and photography are all key factors in ensuring a successful campaign. Advertisements cannot simply attempt to sell the product in question; they must make it appeal to the consumer. It is important that advertisements not only attempt to make clear the attributes of the product they are trying to sell but also ensure that these actually mean something to us the consumer (Williamson 1978 p.12) It is no wonder that advertising is constantly being studied and analysed due to the constant speculation of 'hidden
