Analysing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling as a cruise holiday.
MEDIA COURSEWORK I will be analysing two advertisements, stating how effective they are likely to be in achieving their purpose and in selling as a cruise holiday. In my analysis I will include a list of persuasive techniques used in these advertisements. Undoubtedly, the purpose of an advertisement is a strong appeal to the readers. The purpose of the first advertisement; Ciudadela, Menorca, is to persuade the audience to try this holiday. It strongly reinforces the held views through the content of the text and captures the interest of the audiences through an eye-catching picture. When the reader first looks at the advertisement, it makes him or her feel how cool and refreshing this place can be in spite of the hot weather. The second advertisement for a holiday to Florence and Pisa, Italy, shows a similar purpose to readers. It contains a piece of extended texts, which actually interests them (readers) to learn more about the place. Besides, this advertisement consists of a big illustration of a statue, sculpture made of stone that indicates warmth and how welcomed the reader will be to this place through its soft colours. Similarly, the purpose of this advertisement is also to persuade the target audiences to buy this holiday. The intended audiences for Italy are particularly the people who like to travel to a place of culture with lots of old museums as well as
Was Saffron Walden a typical medieval market town?
Was Saffron Walden a typical medieval market town? To find out if Saffron Walden was a typical medieval market town we will compare it with other towns we know were. I will be comparing Saffron Walden with Hereford, Sailsbury and Ludlow. One thing that they all must have is a market. All these towns have a market because we saw it on the map and maps have no reason to be biased or lie. We can see in the maps of Sailsbury and Hereford the grid pattern that markets had and all the specific rows like Butcher row and Milk lane. Saffron Walden has a market because we saw the market and its grid patterns; it also has roads like mercer's row and Butcher's row. A church is also a vital part and all the maps show churches in these towns. We know that Saffron Walden had one because we saw it there and form other sources know it was built in medieval times. In Saffron Walden we saw a castle that was made in medieval times; this is also an important part of a typical medieval town. Hereford and Ludlow both had castles but we could not see one on the Sailsbury map. However we can see a road called Castle Street and this street is starting to curve like an inner bailey. From this we think there most probably was a church. Typical medieval towns would have had typical medieval buildings. We can not tell from the map if the houses were typical timber framed houses but we do know that
Analyse how structural and linguistic devices are used to target a specific audience in printed media text.
GCSE 2004 - PRINT MEDIA ANALYSIS Unit 12 Printed Media - Exploring Printed media Texts Ele Woolley 11/4 Analyse how structural and linguistic devices are used to target a specific audience in printed media text. INTRODUCTION In this GCSE study I intend to analyse, two printed texts I have selected two advertisements printed on paper to compare and contrast. Both advertisements have a common theme, yet they are presented very differently to attract the same target audience; both contain compelling visuals. I also selected ADVERT1. Social Work it's all about people. because I am interested in exploring the ways in which the media tackles and presents sensitive issues. It is the differences in the presentation of the two advertisements for essentially similar jobs that I find interesting. UNDERSTANDING THEIR PURPOSE AND TARGET AUDIENCE to compare any non-fiction texts, you must have an understanding of their purpose and audience. http://www.bbc.co.uk/schools/sosteacher/answers/answer39931.shtml I am going to analyse, assess and compare the effectiveness of the devices - images and language - used, and present what I think are the reasons for the use of these devices to make contact with their target audience. Both advertisements focus on attracting the middle-of-the-road social category A-C reader to apply for jobs to
Compare and contrast three government based drink driving campaign posters.
Kirsty Elizabeth Thomas Exam No. 08059 Centre no. 68810 Poster Advertisement Drink Driving Introduction I have been asked to study three government based drink driving campaign posters, after I have studied all three I must compare and contrast them all. Poster no1- 2001 This poster carries a headline "Great Night Out", the government has used this headline to draw attention to a set audience which is 18 + year olds as "Great Night Out" is a phrase used by people usually when they had been out the night before to pub/club. This is effective as it draws attention to the right audience. The headline is followed by "12 month hangover" this evokes a story behind the text; this is followed by "The drive home cost him his licence and his job". This suggests that like a "Hangover" these were the repercussions and punishments of Drink Driving. The choice of image is very effective as the colour purple has implications of youth and vibrancy, as well as the colour drawing attention to this poster, in the picture there is a silhouette cut out of the picture, the profile looks like a man, this suggests that because the man was caught drink driving he's lost the fun in his life due to his idiocy, not only did drink driving take away his licence it took away his job. I think that this poster, because of its colour draws attention to this poster, but also I believe that this poster
Business Report part 1
Introduction My name is Deizy and I am a marketing assistant the research and creative department at Westlon Agency. My agency has received a letter from Simi Courtland, phones for u ltd. My job role is to carry out research on behalf of the business called Simi Courtland, phones for u ltd as they want to open a new phone shop in the Paddington area. My client is Simi Courtland phones for u ltd. There is many similar phone shops in the area so I've been told to be careful. My job is to market research and to organise an effective marketing campaign to make the business successful. The role of the advertising agency is to produce advertisements for other firms and business organisation. I think the main aims and objectives of a business such as phones for u ltd is to succeed, compete with other in the same or similar positions, make profits, finally gain and retain customers. The bullet points below show what is expected for the Advertising Agency to do. * Carry out market research to investigate the potential market for the potential market for the shop and the level of competition in the area. * Organise a marketing campaign for the shops including advertisements and promotions. * Prepare a presentation showing market research findings and promotional ideas. This SWOT analysis shows the influences which could affect the success of the business. The article in which I
Analysing the Army's Poster Campaign We looked at a series of posters for the Army recruitment campaign. The first posters that we looked at were a set of four posters aimed at recruiting young people into the Army.
Analysing the Army's Poster Campaign We looked at a series of posters for the Army recruitment campaign. The first posters that we looked at were a set of four posters aimed at recruiting young people into the Army. The images used on these posters are real images of things you might do or see in the Army. They try to grab the interest of young people by showing them pictures of different, maybe exciting, maybe important things, which they could be doing. The image of the starving children tries to appeal to young people's sense of pity and making them want to join the Army to help these children. The images show different aspects of the Army, not just the fighting. The image of a person giving someone else an injection may appeal to people who want to help others or who want to be doctors or nurses. The image of people moving the sacks of food shows another part of what the Army does, which is to provide food for people in war or disaster zones or just third world. This might also appeal to young people who want to help out and do something important and try to make the world a better place. The image on the road rage poster may appeal to young people's sense of excitement and is more like what you expect to do in the Army. The language used on the posters is a play on words. It relates to the picture and the Army, but it can also relate to normal everyday things that
INTERGRATING MARKETING COMMUNICATIONS, AN EVALUATION OF THE ADVANTAGES AND PITFALLS.
TITLE: INTERGRATING MARKETING COMMUNICATIONS, AN EVALUATION OF THE ADVANTAGES AND PITFALLS. .0 EXECUTIVE SUMMARY: The shift from mass marketing to targeted marketing, and the corresponding use of a richer mixture of communications channels and promotions tools, poses a problem for marketers. (Kotler et al, 2002.) There is no doubt about the benefits associated with adopting a coordinated system of marketing communication. In reality however, the various communications elements more often than not operate independently of each other. This report discusses the various issues concerning the integration of Marketing Communications especially its benefits and the pitfalls that need to be avoided. 2.0 INTRODUCTION: 'All too often, companies fail to integrate their various communication channels. The result is a hodgepodge of communications to consumers. Mass advertising say one thing, price promotion sends a different signal...a product label still creates another message, company literature says something altogether different and the company's website seems out of sync with everything else.' (Kotler et al, 2002, p.629/630). This assertion by Kotler underlines the complexity of marketing communications and why it needs a company-wide attention. 3.0 MAINBODY: 3.1 Defining Integrated marketing communications (IMC) IMC refers to the concept under which a company carefully
The Remarkable Story of a Wonder Drug
Charandeep Singh Sanghera Review The Remarkable Story of a Wonder Drug We take aspirin for granted; we have had it as a handy analgesic since 1899. It has, however, a history far longer than that, and during its subsequent time as a commercial tablet, it has been at the heart of medical, advertising, scientific and historic controversies. In Aspirin: The Remarkable Story of a Wonder Drug, Diarmuid Jeffreys has told the whole story of a drug that became a standard tablet only after many centuries of use, and then, when other pain relievers were crowding it out, became a nostrum for heart attack and stroke prevention, as well as other indications. It is a terrific story of many side branches, and Jeffrey's has told it with a lively sense of humor (for there are many wrong-headed notions along the way, and many peculiar people) and also admiration for those who have pursued the development and use of aspirin in a scientific way. Physicians in ancient Egypt used extracts from willow trees as analgesics, and probably learned about them from the Sumerians before. Hippocrates and Galen knew of it, but we lost wisdom about such things in the Middle Ages. The modern story begins with the Reverend Edward Stone who lived in Chipping Norton, England. Around 1757, Stone came to correct conclusions about willow bark, but used doubtful reasoning, for instance that it was bitter like
I am promoting my business in order to create customer awareness of my new shop. If I do not promote my business nobody will know about my business.
Task 6 Promotion I am promoting my business in order to create customer awareness of my new shop. If I do not promote my business nobody will know about my business, which means I will not be maximising the amount of customers, and money, which I could bring in to my shop. I will not use an advertising agency to promote my business because it will cost and I will use my own ideas to advertise my shop. Using an agency will add another cost, which I may not be able to afford, to all the other costs I will have when starting my new business and it is one that is not really needed. I will promote my business all year round because there is a demand for golf equipment all year round. Promoting my business all year round will help to make my business in becoming successful as people will know about special offers e.t.c even when golf may not be getting played on a regular basis. If I do not promote my business all year round my shop could soon be forgotten about and people will go to my competitors for goods. Not promoting my business all year round could lead to high falls in profit towards the end of the year and in future years. Advertising Media Advantages Disadvantages Television Viewed by large numbers of people, can be effective Expensive, not the target media for a golf shop Radio Heard by a large number of people Fairly expensive
Conduct a semiotic analysis of an image of your own - The image that I have chosen to analyse is for "Timotei" shampoo, which, was in "Cosmopolitan" magazine, June edition.
Paula Griffin Conduct a semiotic analysis of an image of your own. The image that I have chosen to analyse is for "Timotei" shampoo, which, was in "Cosmopolitan" magazine, June edition. The fact that it was in a summer issue to me implies breaks away and holidays' therefore having the perfect hair is essential for the perfect break. In addition as the magazine is aimed at women it implies that women are more worried about how they look so these types of advertisements are perfect for women's magazines. Whilst looking at the print product I can see that the signifier is the ink on the paper and to me it signifies a woman who is happy. This is because there is a wonderful big smile on her face and a glow in her eyes. To me this denotes a smiling person who has lovely clean and shiny hair. This is a fixed meaning. I feel that this connotes that timotei has given her a new outlook on life and a fresh start because her hair looks great and she is smiling. Ideology is a systematic set of beliefs of the society and it is usually something to aim towards. I feel that this advertisement is aimed solely at women who want great hair. This is because women take great care of their hair. Therefore this advertisement is for feminism. With this advertisement the first thing that I noticed was that the light was shining from behind the woman's head. This was the photographers'
