Romeo 1
Analysing the advertisement, "Take the slog out of cycling" In this essay I will be answering the question "How does the advertisement persuade the consumer to purchase the Sinclair Zeta?" through out the article I will be discussing how it engages the readers' attention, how does the advertisement sustain interest of the individual, What words are used to encourage the consumer to purchase the bike, who is the target audience, should this advertisement be re-marked and aimed towards a different audience? , And lastly what are the specific selling points that are promoted in the article. Firstly, with regard to how the article engages the readers' attention there are various ways. One way is that it uses persuasive language for example "The new Sinclair Zeta transforms your bike from power to electric power in minutes to give you effortless cycling", this is persuasive because it's telling you that they are going to make something possible that wasn't possible before. Secondly it uses a catchy title, which also draws you to read it for example "Take the slog out of cycling", this informs you that they can help you take the pressure and effort out of cycling. As far as the layout is concerned it puts the information in columns. Also each paragraph has got its own icon at the start, to indicate what the paragraph is going to be about. The two large images that are used
Write a detailed analysis of the Levi jeans commercials produced by Bartle, Bogle, and Hegarty in the 1980’s.
English Coursework- Media Task-Write a detailed analysis of the Levi jeans commercials produced by Bartle, Bogle, and Hegarty in the 1980's. Focusing on the ways meaning is conveyed in order to influence the viewers opinion. First manufactured in San Francisco in the days of the gold rush, denim jeans have had a great impact on popular culture. One of the leading producers of Jeans were Levi Strauss & Co., founded in the city in the 1860's. The company started in 1853, when Levi Strauss left New York to establish a dry goods business with his brother-in-law in San Francisco. In the 1860's, though still primarily a seller of dry goods, he pioneered the use of a durable, brown, canvas-like material to make work trousers sold directly to miners. In the 1870's his company began to use metal rivets to strengthen the stress points of the garments, and demand increased. The company then expanded and early in the 20th century moved to 250 Valencia Street in the Mission District, where it remains today as a working clothes factory and as a museum. During the 1980's the sales of Levi jeans had slumped to an all time low. The core brand values of quality, durability, Americaness and honest denim were being dissipates by other companies. That claimed they had these qualities which Levi's possessed. Levi's had 'Sold Out'. The company had to start to appeal to the teenage -
Business Report on Advertising Flyers
Business Report .0 Terms Of reference I have been asked to compile a report about the flyers that I researched. The report must be submitted to Mr. Whitehead for their perusal by 24th January 2002. 2.0 Procedures In order to compile the report, I had to carry out the following tasks during my research: 2.1 I used my notes on style to find out about how the documents attract attention. (fig. 1.3) 2.2 I logged on to the Internet to research on layout and I focused on fonts to see how they helped the flyer set out the facts clearly. (fig. 1.3) 2.3 I used the Thomas Telford web site to give me information on the types of information that was used in the flyers. I concentrated on the text used in the documents. (fig 1 and 1.1 and 1.2) 2.4 I used the Thomas Telford web site to research on the presentation used. I focused on the graphics and colours in the flyers I researched. (fig. 1.4) 2.5 I used my notes on the standards used and I concentrated on the safety of the flyer and if it could be easily tampered with to promote a pirate product. 3.0 Findings 3.1 Layout The layout was used for the research of the fonts used in the documents. Different fonts can attract attention, whether it is bold, italic or underlined. 3.2 Style The style of the documents is important. Different styles on the flyers can attract attention in many ways; the colours on the background of
The drinks Market.
The drinks market is one of the most valuable consumer markets of today. The market for all types of drinks bought by UK consumers was worth an estimated £46.55bn in 2002. Drinks (and food) are the two main human necessities and therefore companies in the market are making heaps of money and simultaneously expanding the range of products available to the consumer. This is why so many companies are investing in expanding their product range into this area. Many companies that you would not necessarily associate with the drinks market have put products on the shelves for the consumer. It is also a market which has a reputation for being very dependent on marketing and the advertising of the actual products. These are the main types of drinks that are consumed on a daily basis: NON-ALCOHOLIC: * Fruit juices and hybrid drinks * Dairy Drinks * Carbonated Soft Drinks * Energy Drinks * Mineral Water * Hot Drinks ALCOHOLIC: * Beer, Lager And Cider * Shand and Lager Mixers * Wine * Martini And Sherry * Spirits (E.G. Whisky, Vodka, Gin) And Liqueurs * Alcopops (E.G. Hooch, Two Dogs Etc.) Or Pre-Mixed Alcoholic Drinks (E.G. Bacardi Breezer, Metz, Smirnoff Ice, V2 Etc.) GENERAL MARKET TRENDS: * Since 1995 there has been a decline in the consumption of milk, milk drinks and hot drinks like tea and coffee, although this category still represents 40% of total beverage
New Criticism
NEW CRITICISM New Criticism is an approach to literature, which was developed by a group of American critics, most of whom taught at southern universities during the years following the First World War. Like Russian Formalism, following Boris Eikhenbaum and Victor Shklovskii, the New Critics developed speculative positions and techniques of reading that provide a vital complement to the literary and artistic emergence of modernism. The New Critics wanted to avoid impressionistic criticism, which risked being shallow and arbitrary, and social/ historical (Marxist) approaches, which might easily be subsumed by other disciplines. They were given their name by John Crowe Ransom, who describes the new American formalists in his book The New Criticism (1941). The movement took its first inspirations from TS Eliot and IA Richards' thoughts on criticism. The far-reaching influence of New Criticism stems less from theoretical or programmatic coherence than from the practical appeal of a characteristic way of reading. The theoretical differences among the critics commonly described as New Critics( I. A. Richards, William Empson, F. R. Leavis, Kenneth Burke, John Crowe Ransom, Allen Tate, Yvor Winters, Cleanth Brooks, R. P. Blackmur, W. K. Wimsatt, Jr., René Wellek,) are sometimes so great as to leave little ground for agreement. As much as they abhorred the new "scientism" that
Create a product and advertise it.
GCSE Evaluation Advertising My task was to create a product and advertise it. The product that I have chosen to market is a company that sells nail extensions. I have chosen this product because I feel that lots of women want strong, sultry nails. My target audience is women aged between mid teens and 40. These will be made for the customers in whatever length and style they'd like. My advert would be placed inside magazines, newspapers and perhaps billboards. It would be made nationally advertised. Such as the Smirnoff advert, so that it attracts more interest. I've set out my poster in a very organised and clear view. The positioning is significant to the advertisement as it has photographs of different versions of nails. It says whatever length, you can get and shows my slogan. It's for women and it has gentle colours to attract their senses and to generate a females attention, if I had used blues and greens this would generate a males attention but using these colours I fell has targeted for women. The centre of the advertisement is a bright yellow then it deepens as it moves outwards to a strong orange. Layout of my advertisement I feel is very appropriate. The name of my company 'Fancy Falsies' is placed at the centre of the page. The copy is also bold and in a different colour to the background so that it stands out. I feel that in my advertisement I have met many
Analysis of a Television Advertisement Aimed at Raising Awareness on the Issue of Road Safety with Regards to Target Audience and Effectiveness
Analysis of a Television Advertisement Aimed at Raising Awareness on the Issue of Road Safety with Regards to Target Audience and Effectiveness In order to analyse the advertisement, it is necessary to look at the different techniques used throughout. The advertisement has been created in order to promote road safety, and is from a series of advertisements called 'THINK!' The specific advert I am to analyse is called 'Backwards', and deals with the decision of whether or not to wear seatbelts whilst travelling in a car. Different techniques used in the advertisement are employed in order to increase effectiveness, these are as follows; the meaning behind the visuals of the advertisement, the target audience and how it raises the audiences' awareness using a variety of different techniques. The first aspect of the advertisement that is used to strike the audience is the message behind it. 'Backwards' is an advertisement, whose aim is geared towards impressing the importance of wearing a seatbelt whilst in a car to the audience. The advertisement attempts to get this message across, through use of an extremely disturbing image from the very start. The image is of three young men in a car crash, when they have not put on their seatbelts. The clip is then re-run with the three men wearing their seatbelts to illustrate the message of the piece, but also, to really impress upon
VW - Skoda Fabia - Intergrated marketing communication.
During the following essay we are going to be looking at the concept of integrated marketing communication (IMC) for the Skoda brand. Skoda prior to the year 2000 had a humorous and weak reputation among the UK market. With such jokes as "what do you call a Skoda with a sun roof? A skip" However this situation was far from a joke for Skoda, during 1991-1998 massive losses were made. However despite these factors Volkswagen turned their 30% stake acquired in 1991 to complete control of the company in 2001. Skoda now lead by VW and coupled with a IMC plan have transformed their reputation and seen sales leap in the UK market with even the unthinkable...... they had a waiting list. This essay will discuss how VW used IMC for the Fabia car that changed Skoda's reputation. We will look at the way in which VW pieced together the common tools of IMC to achieve a marketing campaign that has not only increased sales and image but also been reckonised by media and business circles with several awards (Winner of Best Change of Direction award and John Bartle Award for Best New Agency) However we will also look at the negative side of IMC and discuss barriers to its implementation as well as some of the confusion surrounding its definition not only by marketers but also crucially by the companies themselves. Integrated Marketing Communications is fairly new on the marketing scene
Omnicom case
OMNICOM CASE CASE STUDY QUESTIONS . Study the evolution of Omnicom since the inception of its constituent companies and comment on the circumstances that forced it to reengineer its operation in the 1980s. 2. Critically examine the strategies adopted b Omnicom to become a global advertising agency and comment on the effectiveness of these strategies. 3. What do you think were the 'success secrets' of Omnicom? Do you think the group's decision to reduce it dependence on advertising revenues (by expanding into other marketing and communication disciplines) was appropriate? Give reason to support your answer. 4. Examine the future of Omnicom in light of the changes taking place in the advertising industry in 2003 and the intensified competition among advertising agencies. Do you think Omnicom will succeed in remaining the market leader? Justify your answer. What should Omnicom do to retain its market place? EXECUTIVE SUMMARY This report analyzes the evolution of Omnicom from 1980 to 2003 and also how did they achieve to become a leader in the advertising industry. The report begins by giving a brief background of advertising agencies. The report then analyzed the evolution of Omnicom since the inception of its constituent companies in 1980. The report then examines the strategies adopted by Omnicom to become a global advertising agency and the emergence of IMC. The
have designed a connected set of pages to enable a customer to browse through items and look up prices for items available in 'Computer Works'.
Report I have designed a connected set of pages to enable a customer to browse through items and look up prices for items available in 'Computer Works'. The information is easy to use, it looks good to the customer and provides accurate details. I have got some sample images of items and have put a price on them on the items that the shop sells. I have grouped items in the shop by category and produced a page for each category that gives a description, price and a picture for each item in that category. I linked the pages using hyperlink 'at a click of a button' to a main menu page. The category pages are: * Input Devices: This includes keyboard and mouse. * Output Devices: This includes printer and speakers. * Storage: This includes floppy disc and hard disc. * Processors: This includes modem and network card. * Health and Safety: This includes the ways to use a computer. * Latest Stuff: This includes latest computer technology. On each 'Category Page' I have a table for the items in that category. The table has three columns: * Item description * Price per item * Picture of item On the Main Menu page I have an easy point and click system which can take you to the category of your choice. How I created a hyperlink Highlight the name of the document that you wish to create a hyperlink from your menu page. Go to insert and click hyperlink. Put hyperlink
